Did you know, for example, that top marketers are using HIDDEN techniques that make any given popup VASTLY more effective on their sites than VERY SAME popup would be on yours!

In fact, Stephen Pierce has actually admitted that one of these hidden popup techniques increased his profits by a whopping 50%!

Here's how that technique works...

Let's say Joe Bloggs has visited your site but has decided (for whatever reason) not to order just yet. He closes his browser (or clicks to another site) and then BAM!

Up jumps a window that makes Joe a special offer he just CAN'T refuse. On top of that, Joe has only got x number of minutes to make up his mind. There's a countdown happening right before his eyes. If he doesn't react before time expires,he loses out on special deal -- forever.

Suddenly Joe is back on your site and placing his order.

I call these 'Pressure Popups' because they really put your visitors' backs to wall and practically force them to take you up on your offer.

For pressure popups to be completely effective they have to be 'conditional'. In other words, they should only pop up when certain conditions are met.

Sound familiar?

Bob called from Alabama with just this problem. His company manufactures creative, attractive and safe playgrounds. Lately, sales have been flat, at best, and despite having an outstanding product, his company isn't generating as many sales as he'd like. Bob wanted to know how to start more conversations so he can jump start sales.

Want more conversations with prospects so you can sell your products and services?

The first step to starting a conversation with someone is to get his or her attention. In school, you raised your hand and eventually teacher called on you -- of course, that is what teacher was paid to do. When you're marketing your products or services, you can't just raise your hand and expect prospects to call on you. Running an ad or having a web site that describes your products or services is equivalent of raising your hand. It may have worked in classroom, but it doesn't work in marketplace.

When you focus your marketing on yourself, your firm or your products, it rarely works to get attention or start a conversation. To engage prospects and get them to contact you, you need to focus on their needs and wants.

Bob explained that he had three different markets: day care centers, municipal parks departments and architects and each has different concerns. Parks departments concern is durability and safety of materials used, day care centers is creative design.