How to: Get more ezine subscribers

Written by Terry Telford

You have a website which offers a free ezine. Your visitors are interested inrepparttar products and services that you offer. So why doesn't everyone sign up to receive your free information?

So far, internet professionals have been able to narrowrepparttar 124333 reasons to fear ofrepparttar 124334 unknown, extra work, no time, lack of trust, and 'pain-in-the-butt' factor. What does each of these mean and what can you do to ensure that you are getting as many sign ups as possible?

Fear ofrepparttar 124335 unknown. When a visitor fills out a form and clicks onrepparttar 124336 submit button he/she has no idea where they will end up. Some forms redirect them to another website, some to a thank you page that leavesrepparttar 124337 visitor hopelessly lost and others to an ERROR page. So why do some visitors hesitate to fill out forms? Fear ofrepparttar 124338 unknown.

Extra work. As a website marketer, I would like to know each of my customer's first name, last name, email address, telephone number, fax number, postal address, likes and dislikes and lots of other information. This way I can market to them more effectively. If I were to ask potential subscribers to my newsletter for all ofrepparttar 124339 information that I would like, do you think they would takerepparttar 124340 time to fill out a 50 part sign up form? Not likely. It involves too much extra work.

No time. No one has time to waste these days. We don't have time to sleep, don't have enough time forrepparttar 124341 kids, don't have time forrepparttar 124342 spouse and certainly don't have time to fill out a form to receive a newsletter that we don't have time to read inrepparttar 124343 first place.

So our challenge as internet marketers is to persuade our potential subscribers that this is 'must have' information that is easy to get, and doesn't take a lot of time to read.

Lack of trust. The internet is a faceless, almost anonymous way of doing business. You have to build a trust level with your visitor inrepparttar 124344 shortest time possible. If your website has minimal information about you, your location, or your company and doesn't look 100% professional, it is hard to build up a trust level with your visitor. They are not sure what you will do withrepparttar 124345 information that they give you. You have to overcome their lack of trust.

Pain inrepparttar 124346 butt factor. And after all that, there's stillrepparttar 124347 pain inrepparttar 124348 butt factor. It is just more convenient for a visitor to sit on their butt and surf, not having to fill out a form, think, or use their head for anything else except relaxing. If they have to put some work into it, well it's just a pain inrepparttar 124349 butt.

7 Ways to Self-Promote Within Your E-zine

Written by Alexandria K. Brown

We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/ products are, your readers won't stick around for long.

But let's think about WHY you began your e-zine inrepparttar first place. It was likely to use it as a vehicle to promote you and your services/products, right?

You have every right to toot your own horn in your e-zine, as long as you don't drown outrepparttar 124332 useful content your readers are looking for.

You work hard on your e-zine, so let's make your e-zine work FOR you!

** Here are 7 simple ideas on how to accomplish this: **

1) Make sure your MAIN ARTICLE always provides information that your readers will find valuable.

By having a main article asrepparttar 124333 foundation of your issue, readers will feel they got what they came for - helpful information. Try a list of top 10 tips, a "how-to" article, a list of resources, a review of a trend inrepparttar 124334 industry - that sort of thing. (For a free copy of my article, "11 Quick and Good E-Zine Content Ideas," send a blank e-mail to mailto:ali-

So remember, if your e-zine is tonight's meal, your main article should berepparttar 124335 entree. Any promotional info should be your side dishes!

2) Begin each issue with an "EDITOR'S NOTE" or "PUBLISHER'S NOTE."

I began doing this duringrepparttar 124336 fall of 2001, and have found it'srepparttar 124337 perfect place to let readers know about what's happening with me and my business, give them a taste of my personality, and announce any upcoming events or workshops. Because this is a personal message from you to them, and because it's NOT your main content, you have more leeway in being direct and self-promotional.

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