To inform customers about offers, discounts and like

To send updated information on a company¡¦s products and services

To send free informative articles and write-ups to maintain contact and build customer loyalty.

Email marketing strategies of future are set to undergo a dramatic change and much of this can be attributed to software advances in email marketing tools. Before we understand how, we need to first put in perspective key issues in any email marketing program.

Who do you target: Identifying Your prospects

How often: The frequency with which you email them

What will you say to them: email content

Tracking results

Indications are that software advances will positively impact all these aspects of email marketing.

The impact of software advances on email marketing trends

Rising to demands of business users, service providers offer improved features and advanced email-marketing capabilities. The advanced capabilities have been studied for each of 4 key issues in email marketing outlined above:

Who do you target: Identifying your prospects

—Targeting messages by segments using advanced database and search options: You can vary messages by geographic area, by purchase history, and if available in your opt-in list- by demographics and lifestyle. Software features allow you to easily identify specific type of customers for customized promotions. You can mail customers who purchased Product "XYZ" a complementary offer for a new Product. —List Management & Filtering Tools to organize your Opt-in lists, you can also merge more than one opt-in lists and duplicated addresses get automatically removed.

How often: The frequency with which you email them

You will be able to fix precise month, week, day, and even hour that email messages go out to prospects. You can schedule exact dates for an autoresponder series

What will you say to them: email content?

Email content is developing into ¡§made of internet¡¨ material as writers become savvier with this medium