Now, there are numerous ways in which a Search Engine ranks a website; by keyword density, relevancy, content, etc. etc.. But Link Popularity is an ever growing statistic in how Search Engines continue to rank websites.

Link popularity, is how "popular" your website is. That is how popular your site is compared to other websites. To put it another way; it is number of "other websites" that have a link on their website to your website. Did you get that? :)

Now, although Link Popularity "building" is a large science and art in itself, I'll briefly touch on a couple ways in which you can see how popular you are and how to go about improving your link popularity.

A small side note though, is link popularity is a BIG way in which Google™ ranks their search results. They refer to this as "PageRank". With Search Engine, FAST, they it call "link score".

Now there are quite a few software programs and sites that can help build your link popularity as well as check your popularity.

TURN THAT TIRED MARKETING TECHNIQUE ON IT'S HEAD!

Have you ever gone out of your way to OFFER testimonials to businesses online? There is a very fundamental difference to one aspect of web as a marketing medium. That difference is HYPERTEXT LINK. If you recieve marketing materials in mail and see testimonials printed on them, you are likely to wonder who people are offering that glowing praise and if they really had such a wonderful experience with business they are praising. How do you find out when those testimonials are printed on paper?

Here is reason that offering testimonials ONLINE can be of benefit to you. If you are quoted on a high-traffic web site as being very pleased with a product or service offered there, you will most likely be given a HYPERTEXT LINK to your web site. This is done as a courtesy from most businesses as a way to say "Thank You for your Compliment". It lends a sense of credibility to your comments because people have option of visiting your site to see who you are or follow up with you on comments in your testimonial.

RECIPROCAL LINKING STRUGGLE IS A TEDIOUS EXERCISE

Many business owners struggle valiantly to establish links by visiting sites one by one and asking them if they will provide a link back to their site. The trick here is that you must find those sites that are 'complimentary' and not 'competitors' to your own business and convince them that their visitors would find your site valuable. Even search for relevant reciprocal links can be tedious and tiring.