How popular are you,... online that is?

Written by Burke Ferguson

Withrepparttar web today you "sorta haveta" have a rank inrepparttar 119355 major search engines if you want to be seen. I mean with 250,000,000, yes 250 million searches a day on Google™ alone, how are your visitors and potential customers going to find you?

Now, there are numerous ways in which a Search Engine ranks a website; by keyword density, relevancy, content, etc. etc.. But Link Popularity is an ever growing statistic in howrepparttar 119356 Search Engines continue to rank websites.

Link popularity, is how "popular" your website is. That is how popular your site is compared to other websites. To put it another way; it isrepparttar 119357 number of "other websites" that have a link on their website to your website. Did you get that? :)

Now, although Link Popularity "building" is a large science and art in itself, I'll briefly touch on a couple ways in which you can see how popular you are and how to go about improving your link popularity.

A small side note though, is link popularity is a BIG way in which Google™ ranks their search results. They refer to this as "PageRank". Withrepparttar 119358 Search Engine, FAST, they it call "link score".

Now there are quite a few software programs and sites that can help build your link popularity as well as check your popularity.

Now, there are many ways to check your link popularity. But if you simply want to get a small idea, a little way for you to do this is go to any search engine and type in, "link popularity", withoutrepparttar 119359 quotes, and there will be lots of results for you to choose from. And then simply pick a site and check your site popularity.

Testimonials as a Linking Strategy - Twist on Link Campaigns

Written by Mike Banks Valentine

Standard, well-worn marketing techniques sometimes gain some polish when you rework them a bit. Everyone knows that happy customer testimonials are a valuable addition to your business marketing materials and your web site. Glowing comments from those who have had a good experience with your product or service are successful relationships with your customers and clients - publishing them on your web site shows visitors how successfully you have dealt with previous customers.


Have you ever gone out of your way to OFFER testimonials to businesses online? There is a very fundamental difference to one aspect ofrepparttar web as a marketing medium. That difference isrepparttar 119354 HYPERTEXT LINK. If you recieve marketing materials inrepparttar 119355 mail and see testimonials printed on them, you are likely to wonder whorepparttar 119356 people are offering that glowing praise and if they really had such a wonderful experience withrepparttar 119357 business they are praising. How do you find out when those testimonials are printed on paper?

Here isrepparttar 119358 reason that offering testimonials ONLINE can be of benefit to you. If you are quoted on a high-traffic web site as being very pleased with a product or service offered there, you will most likely be given a HYPERTEXT LINK to your web site. This is done as a courtesy from most businesses as a way to say "Thank You for your Compliment". It lends a sense of credibility to your comments because people haverepparttar 119359 option of visiting your site to see who you are or follow up with you onrepparttar 119360 comments in your testimonial.


Many business owners struggle valiantly to establish links by visiting sites one by one and asking them if they will provide a link back to their site. The trick here is that you must find those sites that are 'complimentary' and not 'competitors' to your own business and convince them that their visitors would find your site valuable. Evenrepparttar 119361 search for relevant reciprocal links can be tedious and tiring.

When you offer testimonials, they can be from virtually any site you've done business with or for any product you've used. A link is a link is a link. Everyone knows by now that links increase search engine rankings - right? The testimonial linking technique doesn't require such care as reciprocal links because you aren't likely to have done business with a competitor. The additional benefit is that you needn't give them a return link - it's one way linking!

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