Everyone wants his company logo to be
best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma.Now to define a good logo design we first need to understand purpose of having a logo. A corporate logo is one of most essential branding elements for your company. It should be instrumental in building your corporate identity and should successfully exude company’s attitude. The viewers must have some idea about disposition, character, or fundamental values of your company through your logo. The functionality of a logo does not end here, I have not yet mentioned most important function of a corporate logo. Your logo should be able to build a positive, strong and long lasting impression on existing and prospective customers. The very moment a person views your logo, even a part of it, he should think of your company. Just think of some of all time great logos, McDonalds’, IBM, Nike— moment you see their logos, even if you see a part of it or may be in Black and White (there comes another important aspect!) are you able to think of anything else than respective company? The answer is definitely NO! The first thing that comes to your mind is name of company. This shows how strong an impression their logo leaves in our mind. Isn’t that, what all of us are looking for?
How do you get your logo to leave such a strong long lasting impression? The key to this question is to make it easy to remember. Companies often make mistake of thinking that a complicated artistic design might work well for them, while reverse is true, in most cases. The simpler your logo is, easier it is to remember and so it leaves a stronger impression on people.
You also need to think of all possible mediums where you are going to use your logo. You are not going to use your logo in only one medium, you might use it on your business cards and stationery, you might use it in your website, you might also use it in conventional media like newspaper classifieds and magazines. This is why it is most important to inform your logo designers about possible mediums where you are going to use your logo. You should also check if your logo looks good in Black and White, because tomorrow if you need to get a document in black and white with your logo on it, it should be very easily compatible to that as well.
