How do I submit my site to Search Engines? Written by Vinu Thomas
You've built up a good site, put in a lot of content, but none of search engines lists your site? If you'd like to know how to go ahead with Search Engine Submission right way, read on.How do I get my site to be included in search-engines? That's a question a lot of people ask me. My question back to them is "Is your Site Search-engine ready?". A lot of sites don't get spidered into search engine results just because pages are not search-engine friendly. Search engines like to see a lot of text on your site. This means that if your site is filled with Flash animations and graphics, instead of text for content, your site probably not show up in search-engine results. Another reason your site might be loosing out in search engine rankings could be lack of meta-tags. So what are meta-tags? Metatags are small pieces of code which you embed into your pages which informs your search engines about your site's contents, how to spider your site, and other such instructions. Most search engines look at your page's meta-tags and title tag to get relevant information to index your site. So you should make sure that all your pages have relevant details in meta-tags. The three most important tags for your site are 'DESCRIPTION' and 'KEYWORDS' meta-tags and 'Title' tag on all pages. * The 'DESCRIPTION' tag is used to describe contents of page. You should enter a short description of page in this tag. Here's how tag will look when you enter description of page: * The 'KEYWORDS' tag is used to tell search engine which keywords words you feel are important in page. This helps in ranking process of search engines. In your keywords tag, use as many combinations of your search term as you can, without repeating same terms too many times. Some search engines penalize a site for repeating keywords. Here's how a keywords tag would look :
| | Opposite ends of the Spectrum: Two Ways to use GoogleWritten by Daniel Brough
‘Search engine optimization’ is term of day. Everyone knows that if you’ve got a website, you want it listed high in search engines. And nowadays, thanks to pay-per-click advertising on Google, you can get your site listed high in rankings fairly quickly.So it seems simple. Not only can you structure your site so that search engines will pick it up and promote it for free, but also you can now promote it on a pay-per-click basis using search engines like Google and Overture to get top billing. But wait. If it’s so simple, why do most people crash and burn when they try to play pay-per-click game? The problem stems from fact that two different methods of gaining exposure demand wholly different approaches. The conventional, tried-and-true method of search engine optimization involves building a really nifty, really useful website, loading it with tons of content, lots of free things, and making it so invaluable that if surfers see it once, they are very likely to add it to their list of favorites, and return again and again. All well and good, but pay-per-click venue is a whole different ballgame. Here (if you arrange your ads right) you will be dealing with a highly motivated, highly targeted websurfer, who is searching for something specific. In most basic terms, anyone who clicks on your ad is saying to you, “I have a problem I need solved, and I think you may be solution.”
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