Enticing visitors with lots of free content and hoping for an impulse sale is a quick way to starve! Yet so many "how-to" publications and gurus tell you to design a full site with helpful, frequently-updated content for surfers. All completely wrong.

Selling SINGLE products

If you are selling one or two products, you need a one-page mini-site for each. You need to focus visitors' attention on each product - and keep it there!

Example: A writer put lots of wonderful, useful content up on his website -- which attracted lots of visitors. The problem? No sales! He's trying to sell newsletter subscriptions, but nobody is buying.

And why should they? They get tons of content already from him -- for free on his site! (Guess his mother never told him nobody will buy a cow if they get milk for free?)

What should he do? He has only two choices: -- Kill most of content at site. Make site into a single-page compelling letter that would cause people to subscribe to his newsletter. -- Same as above, but letter should sell signing up for a free e-letter. Then he could use free e-letter to sell subscriptions to paid newsletter.

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5 Essential Traits of a Home Business Website

So you’ve decided to start an online work at home business and are just beginning to build your website. You probably have a million different ideas for what you want site to look like. You will want to take into consideration that your idea of a great website may differ drastically from what a website designed to make sales should be like.

In this article I have offered 5 very important traits of a professional home business website. Implementing these into your website will make it much more effective in getting visitors to do what you want them to do.... Give You Their Money!

Here are 5 traits of great home business website (in no particular order):

1) Build A Professional Looking Site – There are millions of websites on Internet and many of them are very well designed. Make sure your website is as professional in appearance as your competition. You will be judged on appearance of your site so make sure you don’t lose visitors because of a bad design.