How best to use Links

Written by Clare Lawrence

How best to use Links By Clare Lawrence 21st August 2003


Google isrepparttar world’s leading search engine and it measures link popularity as a key component of its ranking algorithm, using what is calls PageRank.

Readrepparttar 127879 following quote from Google’s advice to webmasters:

PageRank Explained PageRank relies onrepparttar 127880 uniquely democratic nature ofrepparttar 127881 web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more thanrepparttar 127882 sheer volume of votes, or links a page receives; it also analyzesrepparttar 127883 page that castsrepparttar 127884 vote.

Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query.

So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyondrepparttar 127885 number of times a term appears on a page and examines all aspects ofrepparttar 127886 page's content (andrepparttar 127887 content ofrepparttar 127888 pages linking to it) to determine if it's a good match for your query.

Integrity Google's complex, automated methods make human tampering with our results extremely difficult. And though we do run relevant ads above and next to our results, Google does not sell placement withinrepparttar 127889 results themselves (i.e., no one can buy a higher PageRank). A Google search is an easy, honest and objective way to find high-quality websites with information relevant to your search.

Sites with many relevant and quality links are awarded a higher page rank than those with less relevant and lower quality links. Developing a strategy for improvingrepparttar 127890 use of links is therefore very important if you want a good ranking in Google.

Beware of link farms or link exchange programs Google’s advice to webmasters is clear · Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" onrepparttar 127891 web as your own ranking may be affected adversely by those links. · Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our terms of service. Google does not recommendrepparttar 127892 use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Internal Pages

Written by Clare Lawrence

Internal Pages By Clare Lawrence 15th August 2004

Internal pages often get overlooked when web sites are promoted.

Googlerepparttar leading search engine resolves web pages and not sites. To maximise your websites traffic, you need to promote each page separately.

If your website is about a particular theme, then you can refine each page so a site about web hosting might contain sub pages about FrontPage hosting or PHP hosting.

Cont'd on page 2 ==> © 2005
Terms of Use