If there are some DJ’s who are thriving with their business and you are not, there is something you can do to change that completely around where you become booked with as many gigs as you can handle.

To do this, you have to understand how to use a concept and differentiate yourself from other DJ’s.

So I need to ask you this question.

How different are you from any other DJ?

Do you provide services or products that another DJ doesn’t? Do you provide better quality? Do you have cheapest rates? Do you offer follow up services? Do you offer advice? Do you offer more solutions?

What do you offer your customer’s that is different from your competitors?

This is million-dollar question you need to be asking yourself.

A lot of dj’s don’t have any idea how they are different from their competitors. The answer is usually – ‘we offer great service and excellent sound quality’ or ‘we offer best range of music’. This is not being different from your competitor’s as this would be exactly same answer they would say.

The problem is you look same as everyone else.

If you look same as your competitors, how does your customer know whom to choose? They just choose whoever don’t they?

I will put it simple. Pretend all of your competitors and yourself were in a room and a customer opens door and has to choose only one of you. Your competitors and yourself scream out – ‘pick me, pick me’. The funny thing is you don’t get picked because customer didn’t even see you. You all ‘looked’ same.

To overcome this, you need to be unique. Stand out from crowd and be different. Be different means you are going to get noticed. But you have to go a lot further than that. You have to develop a Unique Selling Proposition (USP).

A USP is some area of your business that offers a solution to your customer’s problems. A USP is reason why a customer does business with you. It determines whether they choose you or not. Not only that it allows you to charge above your competitors without losing any customers. This way, you don’t get bogged down in a price war and lose profits.

There are several areas that could be a USP for a business:

Price

·At Electric DJ Services, we offer lowest price. Guaranteed.

·At Joe’s DJ World, we offer cheapest prices. If you find it cheaper somewhere else, we will match it and give 5% off our price

Service

·At ‘Dj Sound’, we are open longer than any other DJ from 8.00am to 11.00p everyday

·If at any time there is a blackout or power surge during our gig, we have a back up generator so that you can continue your party and dance into night without any interruption.

Value

·When you book us for any children’s party, you get a free dance video thrown in for each child to take home.

When you create a business plan, don’t attempt to recreate its format. Those reviewing this type of document have expectations you must meet. If they do not see those crucial decision-making components, they’ll see no reason to proceed with their review of your business plan, no matter how great your business idea.

Executive Summary Section

Every business plan must begin with an Executive Summary section. A well-written Executive Summary is critical to success of rest of document. Here is where you need to capture attention of your audience so that they will be compelled to read on. Remember, it’s a summary, so each and every word must be carefully selected and presented.

Use Executive Summary section of your business plan to accurately describe nature of your business venture including need that you plan to fill. Show reasons why people need your product or service. Show this by including a brief analysis of characteristics of your potential market.

Describe organization of your business including your management team. Also, briefly describe your sales and marketing plan or approach. Finally include numbers that those reviewing your business plan want to see – amount of capital you seek, carefully calculated sales projections and your plan to repay loan.

If you’ve captured your audience so far they’ll read on. Otherwise, they’ll close document and add your business plan to heap of other rejected ideas.

Devote balance of your business plan to providing details of items outlined in Executive Summary.

The Business Section