As soon as you register your domain name, submit it to Google!
Even if you havent built your site, or written an copy, or even thought about your content, submit your domain name to Google. In fact, even if you havent fully articulated your business plan and marketing plan, submit your domain name to Google.
There are two reasons for this. Firstly, getting on search engines has always taken a long time for a new site. Even assuming you do everything right, it takes months before your site is even indexed, and more months before it starts to rank well. As a rule of thumb, never expect to rank highly within 6 months of submitting your site to Google.
The second reason is a recent phenomenon called Google Sandbox. Many SEO experts believe that Google sandboxes new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage creation of SPAM websites (sites which serve no useful purpose other than to boost ranking of some other site).
By submitting your domain name to Google as soon as you register it, youre establishing a site history even if site has no content. By time youve built your site, written your copy, and developed rest of your content (and written your business and marketing plans), Google will probably see no need to sandbox you.
If you wait until launch day to submit your site, youll spend a month or two (maybe more) sitting in sandbox watching potential customers spend their money elsewhere.
How to submit your site to Google
Dont waste money by paying someone else to submit your site to Google. Its easy!
Simply go to http://www.google.com.au/addurl.html, enter your URL (domain name) and a few comments or keywords to describe your site. Then click Submit. Thats all there is to it. You only have to do it once, and only for your top level page (i.e. Home page).
Googles robots will then crawl your website next time theyre out and about. Of course, they dont guarantee that youll be included in their results.
IMPORTANT: As mentioned above, it takes quite a while for your site to appear in search engines. This is partly because search engines are big and slow especially when it comes to new sites. It will take a minimum of 6-8 weeks before your site is indexed.
How to submit your site to other search engines
There are hundreds of search engines on Internet. Its a lucrative business, after all! But dont panic; studies suggest that top 11 search engines account for about 90% of web traffic. In other words, if you have top 11 covered, theres no need to submit to rest.