In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results from your search engine optimization efforts, as well as more traffic to your site overall.

Then, in next part, I'll tell you more about what some of components to site promotion are, and how they can work together to help you maintain your travel levels and search engine position despite ever-changing search engine algorithms.

Truly effective site promotion lies in using a group of tools and techniques to draw traffic to your site from many sources that build on each other, rather than just one.

To illustrate how some of these promotion techniques work together and build on each other, we need to go back to previous example of my own site for a moment.

Each day, I get about 80 - 100 visitors to just my home page from search engines - this month you can verify that by looking at referrer list at bottom of my home page (see resource box at end of article). As stated in last article, visitors clicked through to my site for 1959 different keyphrases. 15% of those phrases yielded more than 10 unique visitors, with top result sending 214 people to my site.

That traffic is invaluable and shows proof of how you can use my multi-pronged methodology to enable you to get top rankings even for more difficult terms. The methods I use are a combination of different website promotion methods that have combined to keep me consistently ranking in first page results for literally hundreds of terms. One of more difficult of these feats was ranking for term “free traffic” in both Google and Yahoo on first page.

So how do I use other site promotion techniques to help keep my site from being dropped from search engine results? And how can you learn how to do same?

Okay, let's go back to our example, and look at May again. The next most frequent way I get a visitor to my site is from someone clicking through to a link - 15 -20% of my traffic comes this way.

2. Take a survey and then compile results into a report. Most of people that you surveyed will be interested in results.

3. Create a report from excerpts of an ebook that you have written. Pick a chapter or two from your ebook for report. This will increase awareness of your ebook and should result in more sales.

4. Conduct interviews of people in your industry then compile these into reports. This is an easy way to create a report that has a lot of perceived value.

5. Have someone else write your report. Either pay them or include their ad in report.

6. Compile reports of statistical analysis relative to your industry. You could identify trends or changes from one period to another.

7. Compile a number of tips into a report. Everyone likes tips. They are usually short, to point and easy to read.