How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine Positions

Written by Tinu AbayomiPaul

Copyright 2005 Tinu AbayomiPaul

In my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results from your search engine optimization efforts, as well as more traffic to your site overall.

Then, inrepparttar next part, I'll tell you more about what some ofrepparttar 141359 components to site promotion are, and how they can work together to help you maintain your travel levels and search engine position despiterepparttar 141360 ever-changing search engine algorithms.

Truly effective site promotion lies in using a group of tools and techniques to draw traffic to your site from many sources that build on each other, rather than just one.

To illustrate how some of these promotion techniques work together and build on each other, we need to go back torepparttar 141361 previous example of my own site for a moment.

Each day, I get about 80 - 100 visitors to just my home page from search engines - this month you can verify that by looking atrepparttar 141362 referrer list atrepparttar 141363 bottom of my home page (seerepparttar 141364 resource box atrepparttar 141365 end ofrepparttar 141366 article). As stated inrepparttar 141367 last article, visitors clicked through to my site for 1959 different keyphrases. 15% of those phrases yielded more than 10 unique visitors, withrepparttar 141368 top result sending 214 people to my site.

That traffic is invaluable and shows proof of how you can use my multi-pronged methodology to enable you to get top rankings even for more difficult terms. The methods I use are a combination of different website promotion methods that have combined to keep me consistently ranking in first page results for literally hundreds of terms. One ofrepparttar 141369 more difficult of these feats was ranking forrepparttar 141370 term “free traffic” in both Google and Yahoo onrepparttar 141371 first page.

So how do I use other site promotion techniques to help keep my site from being dropped from search engine results? And how can you learn how to dorepparttar 141372 same?

Okay, let's go back to our example, and look at May again. The next most frequent way I get a visitor to my site is from someone clicking through to a link - 15 -20% of my traffic comes this way.

My stats say that "1663 different pages-url" that were linked to me brought me visitors. The top three links back to me brought me over 1700 visitors. Afterrepparttar 141373 top thirty, most links brought me only 10 visitors or less each.

12 Easy and Effective Ways To Create Reports

Written by Lewis Leake

1. Combine a few of your articles into a free report. Make sure that each ofrepparttar articles fitsrepparttar 141331 theme of your report.

2. Take a survey and then compilerepparttar 141332 results into a report. Most ofrepparttar 141333 people that you surveyed will be interested inrepparttar 141334 results.

3. Create a report from excerpts of an ebook that you have written. Pick a chapter or two from your ebook forrepparttar 141335 report. This will increaserepparttar 141336 awareness of your ebook and should result in more sales.

4. Conduct interviews of people in your industry then compile these into reports. This is an easy way to create a report that has a lot of perceived value.

5. Have someone else write your report. Either pay them or include their ad inrepparttar 141337 report.

6. Compile reports of statistical analysis relative to your industry. You could identify trends or changes from one period to another.

7. Compile a number of tips into a report. Everyone likes tips. They are usually short, torepparttar 141338 point and easy to read.

8. Gather news articles about your industry or company into a report. Provide this as a service to your customers and to other companies within your industry.

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