How Your Business Can Prosper In Uncertain Economic Times

Written by Paula Morrow


We've been going through some uncertain economic times recently. And those with a job are (rightly) worried about security: of their jobs and pension plans.

Insider trading, stock manipulation, corporate downsizings: all seem commonplace.

As a result, many businesses are revising their long-term plans to a short-term focus.

So, how does your business fit into this economic climate? Actually, as a small business, you're in a pretty good spot.

Whenrepparttar corporate giants stumble, traditionally it'srepparttar 108979 small and medium- sized businesses that prosper. After all, someone has to fillrepparttar 108980 void and provide desired products and services.

Small businesses can react quickly to change, since they're not hampered byrepparttar 108981 internal layers,repparttar 108982 decision making by committees, of corporate America.

As a small business owner, you're flexible and can change withrepparttar 108983 times, not be dictated by them.

Opportunities await...just make sure you're covered inrepparttar 108984 following areas:

*Do you have a backend profit stream in place?

Your existing customer list may be called on for double or triple duty, asrepparttar 108985 cost of acquiring new customers continues to rise. Be ready by making sure that you have multiple products lined up. If you're not sure of what to offer next, ask by way of survey, questionnaire, whatever.

Your success shouldn't depend on any one particular item. *Keep Building Your Targeted Opt-In List

Customers do have a lifespan. So you must continue to add to your opt-in 'funnel,' exposing ever greater numbers to your business.

Building an opt-in list is, and will remain,repparttar 108986 key to long term profits.

*Take Advantage Of Creative Options

There is a lot of opportunity available, if you can think creatively. Seek out or create co-op opportunities, swap ezine ads, create a co-registration opportunity.

Online Success, By The Numbers

Written by Paula Morrow


Do you know your conversion rate? What about your cost per visitor? Allrepparttar terms basically deal withrepparttar 108978 same question:

Do you know how much a visitor is worth to you? So that, when you purchase advertising, you won't end up overpaying?

Internet marketing, it's been said, is a numbers game. This becomes critically evident after you've finalized your web site and offers, gotten a few sales under your belt, and are ready to go wide with your advertising effort.

So ready to get out there and make some real money? But wait...do you know how much advertising to buy, what you can afford?

Followrepparttar 108979 steps below, to determine your numbers, before you spend so much as a penny!

1. Determine How Strongly Your Web Site Is Pulling

First, get a handle on your traffic. These numbers can be retrieved from your hosting service's server logs. Many, if not most, web hosts provide a traffic log feature as part of their standard package.

If you aren't sure whether your host offers this, ask!

Choose a time period to analyze - either a week (if you have high traffic) or a month.

Examinerepparttar 108980 logs - during your chosen time period how many visitors came to your site? How many sales resulted from this traffic? This is your visitor to sales ratio.

To make it easy, say that you receive 1,000 visitors a month, and ten of them buy something from you. Your visitor to sales ratio is 100 to 1 (1,000 divided by 10).

If you receive a higher level of sales, say 20 forrepparttar 108981 same 1,000 visitors, your ratio would be 50 to 1 (1,000 divided by 20).

Then, you take this ratio and applyrepparttar 108982 profit per sale. So, usingrepparttar 108983 50 to 1 ratio from above, if you closed one sale for every 50 visitors, and your product costs (and yields a profit of) $50, you can pay up to a dollar for that visitor, and break even.

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