There are lots of ads for lots of product out there , so it is very easy for your ad to get lost in shuffle. To avoid this, you must do all that you can do to make sure that your ad gets noticed. Here are some things that you can do to ensure that your ad commands attention.

1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a person's eye and also support your product claims. For example, if you are selling a product that boosts website traffic, a screenshot of your site's traffic stats can be very effective.

2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background.

3. Use short sentences or sentence fragments in body of your ad copy. A short burst of words can catch a skimmer's eye with one quick glance.

4. Highlight all important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight important words. I see keywords both bolded and highlited in yellow in many ads nowadays.

Judo and art of website management

Judo? What on earth is connection between seasonal traffic problems and Judo? Well let me explain a little about Judo and it might start to make more sense.

Judo is an interesting form of combat, because Judo techniques don’t rely on outright strength or size. Instead, participants use suppleness and flexibility of response (ju means “flexible” in Japanese) to turn their opponent’s apparent advantages against them. In Judo, you don’t actively resist an opponent’s move. Instead, a Judo player uses momentum generated by his opponent’s attack to bring him down.

Are you beginning to see connection? If your visitor numbers or conversions nosedive at certain times of year, don’t fight it – use it to your advantage. This is how you can manage your online business Judo-style.

But how does this work in practice? Well, when fewer visitors and customers mean you have more time available, you can…

1. Overhaul your site

Have you been too busy dealing with orders and enquiries to give your site that much-needed makeover? Take advantage of extra time to implement all those great content, navigation and conversion-improving ideas you are too busy to even think about during rest of year.

2. Add to your product line-up

This is a great opportunity to add both new tangible products, and extra downloadable ones as well. If you have nothing else to do, a few relatively undisturbed days will give you more than enough time to put together a new ebook on your area of expertise.

3. Build links and credibility