Up until recently, spam has been an annoyance, a definite load on your email system and network, a waste of productive time and money, but we are about to find that cost could get much higher.

Spam blockers are now becoming a necessity rather than an optional email utility, reason is that spam is becoming much more dangerous.

Now, just like you, I looked into spam blocker software mainly because I didn't like being constantly bombarded with various anatomy enhancing messages or ironically, advertisements for spam blocker software itself.

A skeptical person may even wonder if this whole problem is not rooted in business model of lesser than honest spam blocker software companies - but that's another article.

Whatever root cause, one fact is true, spam problem is turning into a far more costly and dangerous issue that could effect you in profound ways.

The dangers are becoming so serious that we finally got serious about reviewing spam blocker software - result you can find here: http://www.blockmorespam.com/spam_blocker_software.html

The evolution of spammers into 3 new and very dangerous areas had me scambling to get serious about finding spam blocker software and techniques that are more effective than what I've been using in past.

The 3 new dangers that threaten you are:

1. Rise in hijacked and spoofed email addresses means that someone can make it look like their spamming campaign is coming from your computer. The impact is that you could have your internet connection terminated or put on hold by your ISP - all without your knowledge. This raises issue that spam needs to be blocked, ideally, in both directions - to ensure you are not an unwilling accomplice to a malicious spam campaign

If you're feeling a bit of confusion and frustration about how to get visitors to your website and generate more sales, I know exactly how you feel. I felt same way until I stopped listening to every "big time" marketer that came along with latest traffic generating trick.

You've got dozens of gurus vying for your attention and every one of them has solution to all of your problems. Right? The proliferation of messages that promise a traffic explosion using new techniques can become overwhelming.

Time out.

Take a deep breath.

Sit back in your chair.

Relax.

Now, if you will focus your energy on a very short list of traffic generation strategies that actually DO work, and commit to continually improving your skills in these few areas, you will be amazed at what you can achieve... WILL achieve.

In part 1 of this article series, we discussed fact that...

There are only 3 ways to get traffic to your website: 1) Buy it. 2) Borrow it. 3) Steal it.

Since #3 is not an option we're going to consider, that leaves us with "buy it" and "borrow it".

We also talked about "Holy Grail" of web traffic. What is it? FREE TRAFFIC! I want it. You want it. Every disillusioned internet marketer wants it.

Here's truth...

It's a myth.

It doesn't exist.

There is no such thing as free website traffic.

We'll resume our discussion where we left off...

In parts 1 and 2 of this series we discussed what your first two priorities should be for buying website traffic (PPC search engines and ezine advertising). Next, let's talk about borrowing traffic.

There are 2 traffic borrowing strategies that we'll talk about here. 1) Search engines. 2) Writing and submitting articles.

There's no disguising fact that print books, ebooks and reports written on these two strategies number in hundreds and even thousands. Therefore, I'll make no attempt to provide comprehensive treatment on either of them.

However, they're both important and worthy of at least a primer. So, let's start with search engines.

If you want to make money with your website today, this week or this year, what is absolute worst investment of your time?

Search engine optimization.

I know that some marketers don't want to hear this, but it's a fact for some of reasons stated above and plenty of others. The mathematical (im)probabilities of achieving a top ranking for a search phrase that will result in meaningful traffic that includes buyers is… let's just say odds aren't in your favor.

There are strategies that work with search engines to drive traffic to websites, but one thing they absolutely do not include is any attempt to optimize a sales page or for that matter an entire website that's designed to convert visitors into customers. The strategies that work with search engines offer them what they crave most, which is content. Perhaps in future we can discuss this in some detail.