How Yahoo's Recent Facelift Can Mean More Traffic To Your Site

Written by Tinu Abayomi-Paul

Copyright 2004 Tinu AbayomiPaul

It even surprised me.

Yes, even though I have been pointing outrepparttar possibility since July, I was shocked when I heardrepparttar 128107 news as well.

You see, I was sure we were at least a year off from this glorious day.

The News

Yahoo has had a little facelift, which you've probably read about by now. The real news is more important for your site -repparttar 128108 “My Yahoo!” page looks different too.

On September 28, 2004, surfers who logged in to their personalized Yahoo area saw an announcement explainingrepparttar 128109 RSS and Atom files that show updated information to a website as content feeds, effectively pushing news feeds intorepparttar 128110 mainstream.

The new look to this section of Yahoo was presented as a full page ad to every single account holder upon first log in that day, and even now, there remains a notice posted.

When I logged into my page inrepparttar 128111 "My Yahoo!" section, I saw a big difference inrepparttar 128112 number of feeds left to choose from, as well as inrepparttar 128113 way they were presented.

Currently,repparttar 128114 RSS module boasts "150,000 sources". If your site isn't one of them, its crucial that you act now. If you have one and you’re not gettingrepparttar 128115 results you’d like from your set-up, there are small changes you can implement that will make a huge difference in your listing.

Best results aren’t as easy as submitting your feed now, but you’re still withinrepparttar 128116 window of opportunity - if you do it properly.

Whatrepparttar 128117 News Could Mean For Your Site If You Act Now

One of my clients recently called this "the back door into Yahoo". Whether that statement is accurate as far as getting included, or receiving an increase in rankings within Yahoo's search engine via your feed, depends on your site, and whether you create your feed correctly.

But many feed publishers are reporting that submitting your feed promptsrepparttar 128118 Yahoo spider to crawl your site as well.

If you could use a daily stream of traffic from even a small portion of Yahoo's estimated 20 million users, this could be your final wake-up call. You’ll want to learn how to create a feed that gets well listed immediately.

This is because Yahoo will still need hundreds, perhaps thousands more, even if it only intends to listrepparttar 128119 “creme de la creme” ofrepparttar 128120 submissions it gets. Being in that group is as easy as submitting your feed.

Being atrepparttar 128121 top ofrepparttar 128122 list isn’t. Your feed and your site still have to play byrepparttar 128123 rules of basic search engine optimization, among other things.

Table Structures For Top Search Engine Positioning

Written by Mary Davies

So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ... except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to repparttar elements of design that may affect your rankings on search engines. Onrepparttar 128106 other hand some search engine positioning companies offer services that will boost your rankings but atrepparttar 128107 expense of your design. A good search engine positioning company can get your website ranking for key phrases without affectingrepparttar 128108 overall design and navigation of your site. You can make small changes to your website on your own as well utilizingrepparttar 128109 tips noted in this article. There is a happy medium, you can "have your cake and eat it too."

The first step in designing a website that will rank well on search engines is to buildrepparttar 128110 proper table structure. This framework for your website will easily guiderepparttar 128111 search engine spiders through your site takingrepparttar 128112 route you want them to. A good table structure is essentially a map torepparttar 128113 spiders, it guidesrepparttar 128114 way as they travel through your website.

A standard website should userepparttar 128115 table structure below:

This table structure is very beneficial to your website ranking as it guidesrepparttar 128116 spiders torepparttar 128117 text rich, most important content of your site as quickly as possible. The spiders will enter your site atrepparttar 128118 first table,repparttar 128119 header, and then travel through to repparttar 128120 empty cell in row 1 ofrepparttar 128121 second table,repparttar 128122 next stop is your content area,repparttar 128123 "meat" of your website. After going through your contentrepparttar 128124 spiders will then continue onto row 2 where you have inserted a table holding your navigation, if your navigation is image based, as most is, it holds very little content that matters fromrepparttar 128125 spider's perspective. The spiders will then follow through to row 3 where you have your footer, a place to add in valuable text links rich in targeted keywords.

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