How To Write for the Web

Written by Amrit Hallan

Amongrepparttar Web's many peculiarities isrepparttar 129707 way people read online text. It took me a lot of time (being a writer who loves to readrepparttar 129708 greats like Dickens and Kafka) to realize how impatient and hurriedrepparttar 129709 general web reader is.

Most ofrepparttar 129710 web readers do not read complete sentences and paragraphs, unless they are reading a white paper or a piece of literature. They generally scanrepparttar 129711 headlines, orrepparttar 129712 words that grab their attention. Web readers tend to scan text online and read text offline. They typically do not read a page from start to finish onrepparttar 129713 computer screen. Instead, they scan a site looking for relevant items and then print pages that containrepparttar 129714 information they seek. You need to apply a style and method to your Web documents that accommodate this type of reading.

I'm not saying there are hard and fast rules for writing forrepparttar 129715 online audience, but if you take care ofrepparttar 129716 following guidelines, you may find yourself onrepparttar 129717 comfortable side ofrepparttar 129718 hedge.


As I mentioned above, an average web reader doesn't read big text streams. Unlike a printed papyrus,repparttar 129719 web is humanly limitless when it comes to seeking information. It's all onrepparttar 129720 back ofrepparttar 129721 reader's mind thatrepparttar 129722 moment he or she begins to feel bored, just a few clicks are required to go somewhere else.


Write in a conversational tone whenever possible. Use lots of You 's, I's and Me's. Keep a free flow and keep throwing attention-grabbing expressions at your reader. No, it doesn't mean you create a nuisance or insultrepparttar 129723 sensibilities of your reader, but try to be as formal as your subject allows.

A few months back I used to write technical tutorials for a management portal. The chief editor had hired me as a freelance columnist because of my casual but incisive style. The senior management, sadly, objected to my style and said I should tone down my humor and makerepparttar 129724 tutorials sound serious and bookish. While I was writing in my style,repparttar 129725 portal was getting great response andrepparttar 129726 readers were lovingrepparttar 129727 tutorials. When they curbed my style,repparttar 129728 popularity declined vertically, and soon, I got bored and stopped writing for them. They closedrepparttar 129729 web site last week because many subscribers asked for refunds.

Lesson learnt: no matter what'srepparttar 129730 field, a typical web reader does not read pedantic stuff. I don't know why, butrepparttar 129731 web makes them funky.


Try not to divide a single topic among various pages. Ifrepparttar 129732 message is interesting and relevant, your web readers would like to read it on a single page no matter how long and bulky that page is, rather than pressingrepparttar 129733 Backward and Forward buttons.

I have seen this myself, and know how irritating it is to having to go to various pages to read just one article or product description. Fine,repparttar 129734 web readers prefer shorter pages, but it doesn't mean if a paper consists of thousand pages then we should have to click thousand pages to read that paper. It's better that allrepparttar 129735 content is on a single, linear, scrollable page.

Anyone Can Be a Writer...But

Written by Patricia Deere Ring

How many times have you seen it in ads, ezines, and articles? ANYONE can be a writer! Right. Butrepparttar question is do you want to read what they write? I was not always an "A" student in school or college, but I do know how to hit *spell check* onrepparttar 129704 computer or typewriter. I also know how to use a dictionary to checkrepparttar 129705 meaning of a word. Anyone ever try looking in a reference book to learn how to use commas or quotation marks properly?

There are many people inrepparttar 129706 world, especiallyrepparttar 129707 Internet world, with brilliant ideas and huge warehouses of knowledge within themselves. But not all of these people can express these ideas to others in a way that is informative and easily understood.

As a *newbie* I don't know and understand a lot about HTML, but I realized my need to learn it, so I recently checked out two different sites with free courses onrepparttar 129708 subject. The first one I looked at (I will be nice and not mentionrepparttar 129709 name!) was so technical I couldn't find my way out of a paper bag if I didn't already know how. The second site had a printable ebook (free) ofrepparttar 129710 same info that appeared onrepparttar 129711 site. Needless to say, I printed outrepparttar 129712 ebook, which was written in *everyday* language that I could understand. (You have to realize that I'mrepparttar 129713 Dummy those books were written to.) I learned more in five minutes than I thought possible.

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