To begin writing your own profit generating e-zine ads that continually bring you more sales:

1. Start with a compelling headline.

The first and most important part of your ad is your headline. It is what will set your ad apart from all other ads published in an e-zine.

To get your readers' attention your headline must engage your readers' self interest. It must tell your reader what is in it for them. For instance "How To Lose 20 Pounds In 30 Days Or Less" or "How Write Your Own Order Pulling E-zine Ads."

You can also grab your reader's interest by asking a question or by offering your reader something newsworthy or informative. People are always interested in new and interesting things that help them do something better or that make things easier for them in some way.

If possible use word free in your headline. The word free is #1 attention grabbing word and will automatically draw your reader's attention to your ad.

Avoid headlines that are cute or that are misleading. Even if you do get more visitors to your site you are unlikely to get any sales.

Mistake #1: Not Tracking Your ads.

Many business owners have no idea how they can track every ad they place. Whether for an affiliate program or their own product, they just don't know. Not knowing what ad is working and producing sale will cost you and your business thousands of dollars. When you know what ad produces and what ad doesn't you can cut worst of ads and only keep ad/s which is producing for your business.

>>Solution:<< If you own your own website and domain name, you can track every ad by creating a special redirect link that is only used in that ad. Or you can add a question mark to end of URL and check that on your stats page.

A simple, http://www.yourdomainname.com/pagename.html?trackingcodehere will suffice in most cases. Check with your web host to see if have access to your web site stats log. Or sign up for one of free/fee tracking services online.

Mistake #2: Writing me-too ads.

When writing your ad you must take your ego, your desire to boast about you and your company, out of equation. An example of a me-too ad:

"Acme Law Offices have been in business for 20 years. Our staff of lawyers all graduated from Harvard Law School with honors. Call us at 1-800-acme-law today!"

>>Solution:<< Write benefit and results oriented ads. Example: "Guaranteed Settlements! Win your settlement guaranteed and save 43% on attorney fees by calling ACME Law Offices at: (blah,blah, blah)" This ad focuses completely on end result, main benefit. Guaranteed Settlements. Which ad do you think would pull more responses?

Mistake #3: Running Classifieds.

Since they don't cost much, business owners tend to use classifieds to save costs. Classifieds are cheap, $5-$20 per ad, and in most cases run faster than solo or top sponosor ads because ezine publisher runs 10-20 per issue.