How To Write Your Own Order Pulling E-zine Ads

Written by Ken Hill

One ofrepparttar most effective ways to advertise your business online is to place your ad in e-zines. A well written ad run over and over in a responsive e-zine can successfully achieve more profit for your business in new and then repeat sales every single month.

To begin writing your own profit generating e-zine ads that continually bring you more sales:

1. Start with a compelling headline.

The first and most important part of your ad is your headline. It is what will set your ad apart from allrepparttar 100947 other ads published in an e-zine.

To get your readers' attention your headline must engage your readers' self interest. It must tell your reader what is in it for them. For instance "How To Lose 20 Pounds In 30 Days Or Less" or "How Write Your Own Order Pulling E-zine Ads."

You can also grab your reader's interest by asking a question or by offering your reader something newsworthy or informative. People are always interested in new and interesting things that help them do something better or that make things easier for them in some way.

If possible userepparttar 100948 word free in your headline. The word free isrepparttar 100949 #1 attention grabbing word and will automatically draw your reader's attention to your ad.

Avoid headlines that are cute or that are misleading. Even if you do get more visitors to your site you are unlikely to get any sales.

2. Makerepparttar 100950 body of your ad benefit rich.

Which of these mistakes are you making with ezine advertising?

Written by Jason Mann

Ezine advertising has been glorified by expertsrepparttar world over asrepparttar 100946 last refuge forrepparttar 100947 little guy/gal to make a buck online. Well, I hate to deliver bad news, and please don't shootrepparttar 100948 messenger, but there are some draw backs to ezine advertising and many ofrepparttar 100949 Inner Sanctum E-Letter subscribers are making them daily. Let's look atrepparttar 100950 most common mistakes and their solutions.

Mistake #1: Not Tracking Your ads.

Many business owners have no idea how they can track every ad they place. Whether for an affiliate program or their own product, they just don't know. Not knowing what ad is working and producingrepparttar 100951 sale will cost you and your business thousands of dollars. When you know what ad produces and what ad doesn't you can cutrepparttar 100952 worst ofrepparttar 100953 ads and only keeprepparttar 100954 ad/s which is producing for your business.

>>Solution:<< If you own your own website and domain name, you can track every ad by creating a special redirect link that is only used in that ad. Or you can add a question mark torepparttar 100955 end ofrepparttar 100956 URL and check that on your stats page.

A simple, will suffice in most cases. Check with your web host to see if have access to your web site stats log. Or sign up for one ofrepparttar 100957 free/fee tracking services online.

Mistake #2: Writing me-too ads.

When writing your ad you must take your ego, your desire to boast about you and your company, out ofrepparttar 100958 equation. An example of a me-too ad:

"Acme Law Offices have been in business for 20 years. Our staff of lawyers all graduated from Harvard Law School with honors. Call us at 1-800-acme-law today!"

>>Solution:<< Write benefit and results oriented ads. Example: "Guaranteed Settlements! Win your settlement guaranteed and save 43% on attorney fees by calling ACME Law Offices at: (blah,blah, blah)" This ad focuses completely onrepparttar 100959 end result,repparttar 100960 main benefit. Guaranteed Settlements. Which ad do you think would pull more responses?

Mistake #3: Running Classifieds.

Since they don't cost much, business owners tend to use classifieds to save costs. Classifieds are cheap, $5-$20 per ad, and in most cases run faster than solo or top sponosor ads becauserepparttar 100961 ezine publisher runs 10-20 per issue.

What's not so commonly known isrepparttar 100962 fact classified sections are often times scanned byrepparttar 100963 reader (I scan past them every time) and get very little eye time.

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