How To Write Words That Magnify Your Headlines
By: Pat @Maxaid
Have you ever noticed that some people can talk for hours and never say anything. It seems to be same with most ad writers.
If you choose your words correctly, a 7 word headline can relate a paragraphs worth of relevant information.
For example, compare these two headlines:
1. Brand New, Gigantic Mammoth Prelaunch - Join Now !
2. Missing Mans Body Found in Forest After 3 Years !
It doesn't take a genius to realize that #1 doesn't tell you - "Diddly"
It also doesn't take a genius to read between lines of #2 and Read this into it,
Someone was missing, Who was missing, The word "body" denotes man is deceased, How long he was missing, That he was found, Where he was found.
Also, average person will decipher that there was originally a search for man that was most likely called off.