Don't you wish your ads were that persuasive?

Are marketers who wrote these ads natural born writers, or is there a formula that you can learn?

Writing to persuade is a skill that can be learned, like any other skill. It's just a matter of breaking down process into four simple steps.

Step # 1.

The first step in writing your killer sales letter is to identify your target market.

This seems simple enough, but how many marketers do it?

When reading some of ads I get in my inbox, I have to wonder.

I don't want to burst your bubble, but truth is, not everyone on planet is a prospect. Concentrate on those who are.

Before you begin your ad campaign identify your target audience.

Step # 2.

Once you've identified your target market determine what their major problems are.

* Do they need more money

* Do they need to save time

* Are they interested in improving their health

Sit down and determine every problem that your prospects have and decide how your product or service can help solve their problems.

There are no shortage of problems, but there is a shortage of problem solvers. Start thinking in terms of becoming a problem solver and you'll always be in demand.

No matter why you're writing an article, it's your responsibility to make it be interesting - otherwise no one will read it. (Except you.)

So how can you make your article interesting and engage your reader? It's all about ANGLE. First pick your topic. For example, let's say your topic is something boring ... "car wax." Now, here's where many people start writing.

Stop! You need an angle! What aspect of car wax do you want to write about? Is there anything new or sexy in world of car wax that people are interested in? Some ideas: how new generation of car waxes helps protect your paint job for twice as long, OR, an overview of best five brands of car wax on market, OR what best type of wax is for your particular car. Get it? These are all angles. (By way, I've never even waxed my car, so please take these ideas with a grain of salt! ; ))

Ready to brainstorm your angles? Here are seven article "formulas" to get you started. Some elements of each may overlap with each other, but each formula is truly a distinct animal.

1. The How-To People love how-to articles! They lead reader step-by-step through how to reach an objective. They also sometimes offer resources reader can contact for more information.

What expertise do *you* have to share? Turn that subject into an interesting how-to for readers. Examples: "How to Make Your Employees Stick Around Forever," "How to Find Best Dress for Your Figure," and "How to Promote Your Business for Free."