How To Write Super-Effective Ads and Sales Letters!

Written by Dean Phillips


"The more things change,repparttar more they stayrepparttar 118593 same". That old saying couldn't be more true, especially when it comes to writing ads and sales letters.

The same things that worked fifty years ago, continue to work today. Yes, times and technology have changed, but people haven't. At least, notrepparttar 118594 way we react to an effective advertisement.

When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don't make a buying decision based on logic. They make a buying decision based on their emotions.

2. People don't want to feel like they're being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

Go back and read point number two again. That's a very fine line. But you MUST learnrepparttar 118595 distinction, if you want to masterrepparttar 118596 art of writing effective sales material.

Actually, writing effective sales material is quite simple, really. In fact, I'm going to teach you all ofrepparttar 118597 basics in this article today. And if you consistently apply those basics, you'll see your income skyrocket!

Here'srepparttar 118598 key: You MUST write every single ad and sales letter usingrepparttar 118599 following classic AIDA formula:

A=ATTENTION I=INTEREST D=DESIRE A=ACTION

Let's break down each letter, so that you can understandrepparttar 118600 full import ofrepparttar 118601 formula:

A=ATTENTION: The very first thing your ad or sales letter must do is get your prospects attention. The very best way to do that is with an effective headline.

So, what's an effective headline? An effective headline is any headline that answers this question: "What's in it for me"? That's all your prospects really cares about. What's in it for them? Here's an up-to-the-second example of an effective headline: "How To Write Super-Effective Ads and Sales Letters"!

So, what makesrepparttar 118602 title of this article an effective headline? Two things: First of all, I answeredrepparttar 118603 "What's in it for me" question. Secondly,repparttar 118604 headline made you read this article.

And that my friend isrepparttar 118605 whole point! You want prospects to read your sales material!

Now, we come torepparttar 118606 second letter inrepparttar 118607 aforementioned AIDA formula: I="INTEREST". After you get your prospects attention, you want to get them "INTERESTED" in your product or service. You do that by immediately telling them what your headline promises. You don't waste their time with a bunch of fluff and garbage that nobody but you cares about.

Tell them what they want to know, starting withrepparttar 118608 very first paragraph, and continue to tell them, right through torepparttar 118609 very last paragraph. If you keep them interested, they'll keep reading, right torepparttar 118610 very end.

How to get bundles of traffic to your website …

Written by Rob Rawson


learn how to get traffic to your website - After all, it’s going to be pretty hard to make money if you don’t have any visitors! Generating traffic is one ofrepparttar most important elements of building a successful internet business - once you’ve worked out how you can drive quality visitors to your website you should be onrepparttar 118592 road to success (wherever that is!). By creating quality traffic cheaply, you can almost afford to be a little lackluster when it comes to other elements ofrepparttar 118593 site (although this depends what sort of site you have and who your audience is). In this issue ofrepparttar 118594 Ecourse we aren’t going to cover each method in great detail as each method will take a whole issue to explain properly. Forrepparttar 118595 moment, I’m providing an overview ofrepparttar 118596 different techniques and options available for generating traffic: Free Search Engine Traffic Getting listed in search engines like Google is a great way to get free traffic (There are over 200 million people usingrepparttar 118597 Google search engine each day!). If you can get torepparttar 118598 top of Google for important and valuable keyword phrases thenit’s possible to get loads of free traffic - a fantastic strategy, but one that is hard to master. You have to be extremely dedicated and focused to succeed in this way- but it is possible (especially if you can find an area where there’s no too many people tryingrepparttar 118599 same thing). Another consideration is that many search engines crowd their listings with paid ‘advertisements’ which makes it increasingly harder to stand out inrepparttar 118600 crowd. Cost per click (CPC) advertising CPC Advertising isrepparttar 118601 fastest (and easiest) method for getting traffic to your site. Another advantage is that you only pay for each click that you get to your site.

You can set up an account with Google Adwords and start getting traffic to your site within 10-20 minutes. The other major system that implements CPC advertising is Overture (who has relationships with Yahoo and MSN and other major search engines). The difficulty is that there are also lots of other people who are going to be competing with you and driving uprepparttar 118602 cost per click. For example, if you want to bid onrepparttar 118603 keyword “mortgage” in Overture you are probably going to be paying several dollars for every person that clicks on your ad. The trick with CPC advertising is to find clicks that are much cheaper (inrepparttar 118604 range of 5-25 cents per click). For more information on cost per click advertising go to http://www.profitpuppy.com/pay-per-click.htm For information on how to get clicks at 5 cents when others are paying several dollars go to http://www.profitpuppy.com/5cent-clicks.htm Viral traffic or referrals This is probablyrepparttar 118605 most powerful method of getting traffic to your site if you now how to make it work. If you can get other people to tell their friends about your website, there’s a good chance they will tell their friends as well. Such ‘viral advertising’ is terrific because it is totally free and comes packaged with a recommendation from a friend. This is how Hotmail got started; atrepparttar 118606 end of each Hotmail email was a tag line which said “If you want to join Hotmail and get free email click here”, so any person who sentrepparttar 118607 email to another person was actually promoting Hotmail for free. Writing articles for an ezine You can get free publicity by writing articles for ezines who accept content from outside writers - another popular (and free) method to attract new visitors to your site. Online forums or news groups Generally most forums and news groups do not allow blatant advertising of your product or service. In fact, in doing so you would probably get yourself banned from a site. However, you can make ‘intelligent’ posts in a forum, some will even allow you to have a tag or signature line atrepparttar 118608 end of your post (if someone readsrepparttar 118609 post they might decide to click onto your tag line and visit your site, especially if you have provided some useful advice). Advertising in Ezines – There are some ezines which accept advertisements – a great way to gain exposure with a targeted audience. However, you should be cautious; make surerepparttar 118610 ezine really does haverepparttar 118611 readership that they are claiming.

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