How To Write Sales Letters That DeliverWritten by Lisa Packer
Tired of sending out sales letters that generate anemic response? You could blame your list, or decide you just didn’t send out a high enough volume to get replies you were looking for. Or, you could face truth: Your sales letter just didn’t have what it takes.
Here’s how to make next one better:
1.Ditch “professional” tone. Too many businesses think they need to sound professional and businesslike in their sales letters. They come across as reserved and dignified. And they get no response.
People buy on emotion, and if you want them to buy your product or service (or even become a lead you can follow up on) you must tap into their feelings. And no, “boredom” doesn’t count.
2.Paint a vivid picture. Let your prospect see herself enjoying benefits of your product or service. Show her how her life will be transformed. Don’t just tell her your widget saves her time. Help her see herself spending that time doing something she enjoys.
Direct Marketing Puts Information In The Buyer’s HandsWritten by Daegan Smith
Direct marketing is advertising from a manufacturer or front-end supplier directed to ultimate consumer of a product or service. Another way of looking at direct marketing is selling to a consumer directly, whether is from a printed magazine campaign, TV or radio spot, or from a direct mail package. It means that salespeople are not physically moving your product; promotions are. Direct marketing is a simple approach but also can be useless if not done right.
In today's worldwide marketplace, direct marketing takes on many different shapes and sizes. Some companies use direct marketing as just one of ways to sell their product. Others use direct mail ads exclusively to attract their buyers. For most, direct marketing is integrated into entire scope of a marketing campaign.
Smart direct marketing people are using more and more sophisticated ways to reach their target market. Databases are used to examine who would be their most likely customers. Their habits are tracked in a number of ways including questionnaires, polls, studies, and by placing “cookies” on their computers to track their movements on Web.