How To Write Profitable Classified Ads

Written by Elizabeth Sinclair

How To Write Profitable Classified Ads By Elizabeth Sinclair

Everybody wants to make more money. In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one ofrepparttar easiest roads torepparttar 125033 fulfillment of these dreams of wealth is selling onrepparttar 125034 internet.

The only thing is, hardly anyone gives much real thought torepparttar 125035 basic ingredient of writing profitable classified ads. If your internet business is to succeed, then you must acquirerepparttar 125036 expertise of writing classified ads that sell your product or services!

So what makes a classified ad good or bad? First of all, it must appeal torepparttar 125037 reader, and as such, it must say exactly what you want it to say. Secondly, it has to say what it says inrepparttar 125038 least possible number of words in order to keep your operating costs within your budget. And thirdly, it has to producerepparttar 125039 desired results whether inquiries or sales.

Grabbingrepparttar 125040 reader's attention is your first objective. You must assumerepparttar 125041 person reading your ad is "scanning"repparttar 125042 page on which your ad appears inrepparttar 125043 company of two or three hundred classified ads. Therefore, there has to be something about your ad that causesrepparttar 125044 reader to stop scanning and look at yours! So,repparttar 125045 first two or three words of your ad are ofrepparttar 125046 utmost importance and deserve your careful consideration. Most surveys show that words or phrases that quickly involverepparttar 125047 reader, tend to berepparttar 125048 best attention-grabbers. Such words as: FREE... WIN... MAKE MONEY...

Whatever words you use as attention-grabbers, to start your ads, you should bear in mind that they'll be competing with similar attention-grabbers ofrepparttar 125049 other ads onrepparttar 125050 same page. Therefore, in addition to your lead words, your ad must quickly go on to promise or state further benefits to your reader. In other words, your ad might read something like this: MAKE MONEY! Easy & Simple...We show you how!

Inrepparttar 125051 language of professional copywriters, you've grabbedrepparttar 125052 attention ofrepparttar 125053 person reading your ad, and interested that reader in something that even he/she can do.

A Beginner's Checklist to Promoting an Online Business (Part 2)

Written by Angela Wu

This week we continue with Part 2 of our 3-part series on how to market your online business. Part 1 is available at .

As much as we all love free stuff, an Internet business is still a business and you can reasonably expect to invest in marketing. Fortunately, online marketing can be quite affordable -- even to beginners on limited budgets. Here's a quick list of some ofrepparttar more popular paid methods for small businesses.

PART 2: Effective Fee-Based Online Marketing Methods

1. Search engines. Web surfers typically userepparttar 125032 large search engines such as Google, MSN, and AOL to find repparttar 125033 information they want. If you can manage to get a good ranking for some of your top key phrases, you can get a steady stream of traffic. Expect to invest funds for review/submissions, and possibly even for hiring an optimization expert or for self-education. A great site to learn about search engine optimization is Search Engine Watch, .

2. Major indexes. Yahoo [ ] and Open Directory [ ] are two ofrepparttar 125034 best- known indexes. Both of them can significantly increase your link popularity, and provide you with additional traffic. Atrepparttar 125035 time of writing, Yahoo charges an annual review fee for commercial websites. Submissions to Open Directory are currently still free.

3. Pay-per-click search engines. With these search engines, you literally pay a certain amount of money for every click they send your way. The more you bid,repparttar 125036 higher you'll rank for your search term andrepparttar 125037 more visible your link will be. The largest and most popular PPC SE is Overture, A list of PPC SEs is available from .

4. Ezine advertising. Although this takes a fair bit of practice and experimentation, ezine advertising is potentially one ofrepparttar 125038 best and most profitable ways to promote your business online. The editor has already donerepparttar 125039 hard work of putting together a list of opt-in, interested prospects; you just take advantage of it. Search for complementary ezines at, or userepparttar 125040 excellent Lifestyles Publishing Directory of Ezines at .

5. Direct email campaign from a reputable list broker. There are companies onrepparttar 125041 web that specialize in building permission-based email lists, targeted to each subscriber's area of interest. This is true 'opt-in', unlikerepparttar 125042 endless stream of spam email that implores you to purchase '30 million addresses for only $99!' True opt-in lists are not cheap by any means, but they haverepparttar 125043 potential to yield great results. Check out as an example.

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