Everybody wants to make more money. In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of easiest roads to fulfillment of these dreams of wealth is selling on internet.

The only thing is, hardly anyone gives much real thought to basic ingredient of writing profitable classified ads. If your internet business is to succeed, then you must acquire expertise of writing classified ads that sell your product or services!

So what makes a classified ad good or bad? First of all, it must appeal to reader, and as such, it must say exactly what you want it to say. Secondly, it has to say what it says in least possible number of words in order to keep your operating costs within your budget. And thirdly, it has to produce desired results whether inquiries or sales.

Grabbing reader's attention is your first objective. You must assume person reading your ad is "scanning" page on which your ad appears in company of two or three hundred classified ads. Therefore, there has to be something about your ad that causes reader to stop scanning and look at yours! So, first two or three words of your ad are of utmost importance and deserve your careful consideration. Most surveys show that words or phrases that quickly involve reader, tend to be best attention-grabbers. Such words as: FREE... WIN... MAKE MONEY...

Whatever words you use as attention-grabbers, to start your ads, you should bear in mind that they'll be competing with similar attention-grabbers of other ads on same page. Therefore, in addition to your lead words, your ad must quickly go on to promise or state further benefits to your reader. In other words, your ad might read something like this: MAKE MONEY! Easy & Simple...We show you how!

As much as we all love free stuff, an Internet business is still a business and you can reasonably expect to invest in marketing. Fortunately, online marketing can be quite affordable -- even to beginners on limited budgets. Here's a quick list of some of more popular paid methods for small businesses.

PART 2: Effective Fee-Based Online Marketing Methods

1. Search engines. Web surfers typically use large search engines such as Google, MSN, and AOL to find information they want. If you can manage to get a good ranking for some of your top key phrases, you can get a steady stream of traffic. Expect to invest funds for review/submissions, and possibly even for hiring an optimization expert or for self-education. A great site to learn about search engine optimization is Search Engine Watch, http://searchenginewatch.com/ .

2. Major indexes. Yahoo [ http://yahoo.com/ ] and Open Directory [ http://www.dmoz.org/ ] are two of best- known indexes. Both of them can significantly increase your link popularity, and provide you with additional traffic. At time of writing, Yahoo charges an annual review fee for commercial websites. Submissions to Open Directory are currently still free.

3. Pay-per-click search engines. With these search engines, you literally pay a certain amount of money for every click they send your way. The more you bid, higher you'll rank for your search term and more visible your link will be. The largest and most popular PPC SE is Overture, http://www.overture.com/. A list of PPC SEs is available from http://payperclicksearchengines.com/ .

4. Ezine advertising. Although this takes a fair bit of practice and experimentation, ezine advertising is potentially one of best and most profitable ways to promote your business online. The editor has already done hard work of putting together a list of opt-in, interested prospects; you just take advantage of it. Search for complementary ezines at NetterWeb.com, http://www.netterweb.com/ or use excellent Lifestyles Publishing Directory of Ezines at http://buildyourhomebiz.com/directory.html .