How To Write Powerful Headlines

Written by Al Martinovic

How To Write Powerful Headlines By Al Martinovic

I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...

I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill inrepparttar blank" approach. That way I get a generic headline that I can apply to almost any business.

For example, I find a headline I like that goes something like this:

"Give Me 5 Minutes And I'll Show You How To Put An Extra $1000 Into Your Pocket!"

In my swap file I would write it down using a "fill inrepparttar 108030 blank" approach:

"Give Me _____ And I'll _____!"

I could now take this generic headline and apply it to almost any business...

Car insurance for example:

"Give Me 60 Seconds And I'll Show You How To Slash Your Car Insurance Cost In Half Every Single Month!"

Do you follow me...?

You don't want to steal any headline word for word. That would be a bad thing. But you can recycle headlines by using a "fill inrepparttar 108031 blank" approach, and then applying that to whatever business you may be are a part of.

How Does Spellchecker make you Lazy?

Written by David Parton


It's a crime what laziness can do. That'srepparttar downside of automation and software tools. People get lazy. Don't get me wrong, I love technology and I depend on Spell-checking software to help with my writing. It findsrepparttar 108029 typos but it does not find allrepparttar 108030 spelling mistakes.It does not findrepparttar 108031 contextual mistakes. What do I mean by that?

Here's an example: "The kid's got heat."

Maybe,repparttar 108032 "kid" is a pitcher with a really wicked fastball. Or maybe, I meant to type "heart" as in:

"The kid's got heart." The absence of one letter can give you two wildly different interpretations. Ol' Robodunce, spellchecker won't spot gaffs like that.

Remember, in school how you used to struggle overrepparttar 108033 proper usage of "there, they're, and their?" Some people still struggle with those. Grammar can be pretty tricky, so tricky that a computer designed solely to correct grammatical mistakes would have to berepparttar 108034 size of a Pontiac, or even a cruise ship. It would take a truckload of Einsteins to program it. That leaves you, my friend, You,repparttar 108035 author-repparttar 108036 last line of defense.

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