How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits

Written by Karon Thackston

by Karon Thackston © 2004

It seems to be a phenomenon. You try Google AdWords Select, your ad gets “disapproved” byrepparttar powers that be at Google, you count your losses and give up. It doesn’t have to be that way. There are two primary factors to succeeding at Google AdWords. The first is gettingrepparttar 108043 right keywords. The second is writing little tiny ads. Neither is all that easy, but they can both be done.

Mark Twain said it best. “If I would have had more time, I would have written you a shorter letter.” The point… it takes much more skill, and much more time to write short copy than long copy.

Let’s go throughrepparttar 108044 process together and I’ll show you a few tricks ofrepparttar 108045 trade that have brought me AdWords click through rates of 7.1%, 8.0%… even 25%.

Step One – You would be very wise to either use a benefit or an end result in your headline. In order to do this, you’ll have to be aware ofrepparttar 108046 difference between features and benefits. Start by making a list. I’ll userepparttar 108047 example of an online shoe store.

Here are a few features:

·huge inventory ·wide selection of sizes ·discounted prices ·free shipping

And here arerepparttar 108048 benefits associated with those features:

·hundreds of styles to choose from ·hard-to-find sizes in stock ·save money ·free shipping (costs nothing extra)

Step Two – Know what your customers are looking for. YOU may feel that one benefit outweighs another. However, your customer might feel differently. Be sure you understand what is important to your customer before writing your headline and your ad. You have no room to waste so it is vital that you find a so-called nail and hit it right onrepparttar 108049 head.

Step Three – Work in your keywords. There tends to be a greater click through rate on search results that userepparttar 108050 exact keyphraserepparttar 108051 surfer types in. The same holds true for Google’s AdWords program.

Whilerepparttar 108052 following have by no means been researched, we’ll assume that some optimum keywords for our shoe store are: women's shoes and sandals. We’ll want to include these in our ads.

Step Four – Start big and narrow it down. Begin by writing a few sentences or a paragraph about what you’d like your customer to know. Perhaps:

You’ll find everything you’re looking for in one place! Hundreds of styles to choose from including hard-to-find sizes in stock. You’ll save lots of money because our regular prices are far below that of other stores. Plus shipping is always free – regardless ofrepparttar 108053 amount of your purchase. Check out our excellent selection of women's shoes and sandals.

How To Get Immediate Response to Your Sales Pitch

Written by Ray L. Edwards

How To Get Immediate Response to Your Sales Pitch

Simply because your prospects are convinced that your product isrepparttar best thing since slice bread, doesn't mean that they'll buy right away.

In fact, most people will want to think about it for a little while. There is that little voice in all of us that resists being sold. We think that if we caved in to that salesman then we aren't really strong. We feel almost like a sucker to fall for his pitch.

This adage is a meaningful one: 'People love to buy but hate to be sold'.

Even after we've bought that item that we must have, there is still some mental dissonance (referred to as 'buyers remorse') that torments us. This is one ofrepparttar 108042 major reasons for refund requests.

So you have to provide as much urgency and incentives as possible for your prospect to make that purchase right away. Here are seven ofrepparttar 108043 most effective strategies to push them overrepparttar 108044 decisional edge.

1. Make a Limited Offer

This is probably one ofrepparttar 108045 more popular strategies to get people to buy now. Don't let its popularity of use fool you though. Once you can show that your offer is limited in availability thenrepparttar 108046 perceived value instantly quadruples. Limited quantity offers work much better than limited time offers because you don't know whenrepparttar 108047 items will run out.

2. Offer Bonuses

This is another popular tool used to get buying decisions. The bonuses should be related and complimentary torepparttar 108048 main product. This increasesrepparttar 108049 value of your primary product and makesrepparttar 108050 price appear much less forrepparttar 108051 valuerepparttar 108052 customer gets. You should try and avoid offering rebates or discounts if you can; offer a bonus instead.

3. Give a deadline

If you give a deadline by whichrepparttar 108053 offer will close orrepparttar 108054 price will be raised, then this will build real urgency and increased sales. You should make sure thatrepparttar 108055 deadline is kept, or if you extendrepparttar 108056 offer you should give a reason why you did this. There are many websites that use a script that continually changesrepparttar 108057 deadline. But this method can really backfire as you can lose credibility with your customers. When customers buy right away only to seerepparttar 108058 same price afterrepparttar 108059 deadline is gone, they feel cheated and tricked.

4. Offer a 'surprise bonus'

We've already said that bonuses are great decision helpers. Well,repparttar 108060 'mystery gift' orrepparttar 108061 'surprise bonus' also increases sales because ofrepparttar 108062 suspense element injected by this unknown. There are many people who will buy just to find out whatrepparttar 108063 surprise gift it. This reminds me ofrepparttar 108064 Cracker Jack boxes of candied popcorn I'll buy as a child just to getrepparttar 108065 surprise gift inside. It still works, even with adults.

Cont'd on page 2 ==> © 2005
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