I'm sure you've seen those ads that grab your attention and have you ready to pull out your wallet or credit card. They are literally making you an offer you can't refuse.

Don't you wish your ads were that persuasive?

Are marketers who wrote these ads natural born writers, or is there a formula that you can learn?

Writing to persuade is a skill that can be learned, like any other skill. It's just a matter of breaking down process into four simple steps.

Step # 1.

The first step in writing your killer sales letter is to identify your target market.

This seems simple enough, but how many marketers do it?

When reading some of ads I get in my inbox, I have to wonder.

I don't want to burst your bubble, but truth is, not everyone on planet is a prospect. Concentrate on those who are.

Before you begin your ad campaign identify your target audience.

Step # 2.

Once you've identified your target market determine what their major problems are.

* Do they need more money?

* Do they need to save time?

* Are they interested in improving their health?

Sit down and determine every problem that your prospects have and decide how your product or service can help solve their problems.

There are no shortage of problems, but there is a shortage of problem solvers. Start thinking in terms of becoming a problem solver and you'll always be in demand.

OK, you've identified your market, you've determined what problems they have, now you're ready for next step.

Articles will generate substantial traffic to those who write well. Even better, a considerable amount of traffic will convert to sales.

The Internet is a rocky super highway. Thousands upon thousands of people have had their dreams shattered by realities of marketing online.

Less than 5% of all online businesses will survive, so it is important to try to do things that 95% do not do. I will tell you one thing now --- more than 95% of all online marketers do not even attempt to use articles for promotion of their businesses.

I have written a number of articles telling people about promotional power of free-reprint articles. In fact, I have built my business on free-reprint articles, by helping others tap into promotional powerhouse for themselves.

I have often said that one should investigate writing their own articles. I have even said that ideas of inspiration can be found in reading works of others.

I wish to re-emphasize my original direction to find inspiration by reading words of others. I said that reading around should only be used for inspiration. One will discover that as they read someone else's point of view, they will suddenly see an idea for an article on what may be a similar, but very different tact.

One should NEVER take words of original author and make them their own!!! Nearly every article you read will contain a copyright notice. The copyright notice is legally binding, supported by federal law.

If you are writing your own articles but borrowing a few sentences from someone else, YOU ARE STEALING! Copyright violation is a criminal offense that can find you in court and defending your bank account!

Words that I write and put into a free-reprint article do carry clearly stated "terms of reprint". Let us review those real quick:

This is a Free-Reprint article. The only requirements for publishing this article are:

· You must leave resource box unedited. · Minor editing to article is permitted. · You may not use this article in UCE (Unsolicited Commercial Email). · Email distribution of this article must be opt-in email only. · You must forward a copy of ezine or newsletter that contains article inside to author at: mailto:bplatt@windstormcomputing.com · If you post this article on a website, you must set links up as hyperlinks, and you must send us a copy of URL where article is posted.

Where in these "terms of reprint" do I give permission to borrow a few sentences or paragraphs from one of my articles to form basis of your article with your name in resource box?

I have read these "terms of reprint" again, and I still do not see permission to use my words in this way! What am I missing here?