How To Write Killer Sales Letters

Written by John Colanzi


How To Write Killer Sales Letters by John Colanzi

I'm sure you've seen those ads that grab your attention and have you ready to pull out your wallet or credit card. They are literally making you an offer you can't refuse.

Don't you wish your ads were that persuasive?

Arerepparttar marketers who wrote these ads natural born writers, or is there a formula that you can learn?

Writing to persuade is a skill that can be learned, like any other skill. It's just a matter of breaking downrepparttar 108186 process into four simple steps.

Step # 1.

The first step in writing your killer sales letter is to identify your target market.

This seems simple enough, but how many marketers do it?

When reading some ofrepparttar 108187 ads I get in my inbox, I have to wonder.

I don't want to burst your bubble, butrepparttar 108188 truth is, not everyone onrepparttar 108189 planet is a prospect. Concentrate on those who are.

Before you begin your ad campaign identify your target audience.

Step # 2.

Once you've identified your target market determine what their major problems are.

* Do they need more money?

* Do they need to save time?

* Are they interested in improving their health?

Sit down and determine every problem that your prospects have and decide how your product or service can help solve their problems.

There are no shortage of problems, but there is a shortage of problem solvers. Start thinking in terms of becoming a problem solver and you'll always be in demand.

OK, you've identified your market, you've determined what problems they have, now you're ready forrepparttar 108190 next step.

Step # 3.

The Free-Reprint Articles Powerhouse and Copyright Law

Written by Bill Platt


Writing articles is definitely a very solid method of building a client base for your online business. There is no doubt about that. The writers I speak with who use free-reprint articles forrepparttar promotion of their businesses all proudly talk about repparttar 108185 success articles have brought to them.

Articles will generate substantial traffic to those who write well. Even better, a considerable amount ofrepparttar 108186 traffic will convert to sales.

The Internet is a rocky super highway. Thousands upon thousands of people have had their dreams shattered byrepparttar 108187 realities of marketing online.

Less than 5% of all online businesses will survive, so it is important to try to dorepparttar 108188 things thatrepparttar 108189 95% do not do. I will tell you one thing now --- more than 95% of all online marketers do not even attempt to use articles forrepparttar 108190 promotion of their businesses.

I have written a number of articles telling people aboutrepparttar 108191 promotional power of free-reprint articles. In fact, I have built my business on free-reprint articles, by helping others tap intorepparttar 108192 promotional powerhouse for themselves.

I have often said that one should investigate writing their own articles. I have even said that ideas of inspiration can be found in readingrepparttar 108193 works of others.

I wish to re-emphasize my original direction to find inspiration by readingrepparttar 108194 words of others. I said that reading around should only be used for inspiration. One will discover that as they read someone else's point of view, they will suddenly see an idea for an article on what may be a similar, but very different tact.

One should NEVER takerepparttar 108195 words ofrepparttar 108196 original author and make them their own!!! Nearly every article you read will contain a copyright notice. The copyright notice is legally binding, supported by federal law.

If you are writing your own articles but borrowing a few sentences from someone else, YOU ARE STEALING! Copyright violation is a criminal offense that can find you in court and defending your bank account!

Words that I write and put into a free-reprint article do carry clearly stated "terms of reprint". Let us review those real quick:

This is a Free-Reprint article. The only requirements for publishing this article are:

You must leaverepparttar 108197 resource box unedited. Minor editing torepparttar 108198 article is permitted. You may not use this article in UCE (Unsolicited Commercial Email). Email distribution of this article must be opt-in email only. You must forward a copy ofrepparttar 108199 ezine or newsletter that containsrepparttar 108200 article inside torepparttar 108201 author at: mailto:bplatt@windstormcomputing.com If you post this article on a website, you must setrepparttar 108202 links up as hyperlinks, and you must send us a copy of repparttar 108203 URL whererepparttar 108204 article is posted.

Where in these "terms of reprint" do I give permission to borrow a few sentences or paragraphs from one of my articles to formrepparttar 108205 basis of your article with your name inrepparttar 108206 resource box?

I have read these "terms of reprint" again, and I still do not seerepparttar 108207 permission to use my words in this way! What am I missing here?

Let us writers be aware, there are those inrepparttar 108208 our Internet writers community who deliberately disregard our "terms of reprint" to take our words as their own.

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