One of people I worked with in advertising, had an expression "Can't Get Right". What heck does it mean? Well, when he could not seem to get ad copy.... right, he would walk in and say, this ad "Can't Get Right".
This was his way of telling me that he had come to wits end trying to get this particular ad to his level of perfection. Actually, he would tell you that it was my level of perfection that was not met. :o)
What does one do when they reach a point of knowing that something is just not quite right with an ad?
I know I spent time researching and going through all steps necessary to write a successful ad. But something is just not quite right.
Ad writing is a very sensitive operation.
Amazingly, sometimes addition of one word can totally change effectiveness of an ad. In same light, removing a single word can sometimes be just as effective.
I am going to give you a couple of examples.
A while back I ran an advertisement for Solo Ads in Money For Hire.
The first time I ran ad with this headline.
Solo Ad to 3000 Opt-In Subscribers
The ad did pretty well but I decided to try adding a word to see what kind of results it would bring. Here is revised ad.