How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

Written by William Swayne


If you're interested in improvingrepparttar selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influencerepparttar 108052 sales results of your ad more than any other element.

A great ad withrepparttar 108053 wrong headline can bomb, whereas a great headline on an average ad will probably do OK. Let's take a look at a few techniques for coming up with sales-boosting headlines. First things first: Avoid these proven sales-killing "headlines" likerepparttar 108054 pox:

1. Your company name

2. A generic industry or service category (e.g. "Plumbing Contractor")

3. Or on a website or brochure, "Welcome to ABC Industries"

The points above sound basic (and they are), but it's surprising how many ads and websites make those mistakes.

So you've avoided those mistakes. What techniques can you use to create great selling headlines that practically catapult your readers into your ad? Here are a few ideas...

1. Call out to your target audience

If your message is aimed at stockbrokers, mention "stockbrokers" inrepparttar 108055 headline.

2. Mention specific benefits

Face it - consumers are jaded. We all are. Heck, I can hardly get out of bed inrepparttar 108056 morning :) General statements like "Lose weight fast" or "Save Money on _____" are no longer effective. Specific numbers and images evoke much more potent images in your prospects' minds than generalities. That's why they sell much better.

3. Use vivid, evocative verbs

Especially online, high-energy headlines work very well.

Here's a headline that uses all 3 ofrepparttar 108057 above techniques...

Advertising the Kanoodle Way

Written by Lawrence Roth


Another great tool for advertising is http://www.kanoodle.com. At Kanoodle.com you can sign up and get $5 free towards you advertising cost. You can then request for Kanoodle to review your submission and create a list for you withrepparttar keywords that best describe your website. This process will use up your $5 credit but is well worth it. This is an easy way to get a list of keywords to put in your Meta tags and use for pay-per-click advertising.

Also with Kanoodle like Google Adwords and Overturerepparttar 108051 site does have a Keyword suggestion box so once you get your list of keywords generated by Kanoodle you can use their suggestion box to estimaterepparttar 108052 amount of clicks you might receive.

Kanoodle also has a feature where you can advertise heavier on some days and lighter on other days. Generally, Monday through Thursday arerepparttar 108053 best days to dorepparttar 108054 heavier advertising because there are more people online during those days. So with Kanoodle you can advertise heavier on Monday through Thursday and lighter on Saturday through Sunday.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use