How To Write Emails That Sell (You)!

Written by Ron Sathoff

First off, let me offer a disclaimer: This article is NOT about those "sales letter" emails that a lot of us use to promote our businesses. Rather, I would like to discuss those OTHER emails....the ones that get ignored, overlooked, and even swept underrepparttar rug. That's right, I want to discuss those plain, everyday, "correspondence" emails andrepparttar 109698 effect they can have on your sales and marketing.

I work in a business where about 75 to 80 percent of our communication is done through email. That means I get to read a LOT of messages, and it is really surprising how many of them are either hard to understand or easy to misinterpret!

It is my opinion that, even though email is seen as being a "secondary" form of business communication, we should look at it as we would any other type of writing -- that is, as a permanent document that our customers and associates will use to judge our credibility.

The main problem, I think, isrepparttar 109699 fact that email is so instantaneous and so easy to use. It's very easy to think of email as being something that doesn't really matter, so we just jot off an email without thinking about it, just as if we were chatting in a conversation. Unfortunately, this often leads to messages that are hastily thought out, hard to understand, or -- worst of all -- written in anger.

This shouldn't berepparttar 109700 case -- we should make sure that our e- correspondence is as well-thought-out as our sales letters or office memos, and that they showrepparttar 109701 qualities that customers look for -- things such as a commitment to quality, friendliness, and service.

To help create this kind of image, here are a few simple suggestions. These are mostly common sense, but as I mentioned before, it's often easy to forget these things when you are in a rush to answer those 300 messages in your "In" box!

* Make sure e-mail isrepparttar 109702 best way to communicate your message. In other words, know when NOT to send an email. For instance, sending an Email is almost instant, but that doesn't mean that email isrepparttar 109703 quickest way to get in touch with a client. Most people will only read their email once or twice a day, which means that if you need to get in touch with a person right away, you probably will want to call them.

Confidential information is also best left off of email, for two reasons. First, Internet security is getting better and better, but there are still many ways that your sensitive email can be "hacked into" by unscrupulous individuals. The second problem, which I have heard about more often than I would like, isrepparttar 109704 fact that with one simple mistake, you or your recipient could send a sensitive email torepparttar 109705 whole corporation!

* Be correct in your writing. It's amazing how many emails get sent withoutrepparttar 109706 benefit of punctuation, capitalization, or even full sentences. Not only does this make it harder forrepparttar 109707 reader to understandrepparttar 109708 message, it givesrepparttar 109709 readerrepparttar 109710 impression thatrepparttar 109711 sender is either sloppy or incompetent -- or that they don't care enough to takerepparttar 109712 time to send a proper message.

Where Do I Get My Email Lists?

Written by Karen Fegarty

"Where do I get my email lists?" A popular cry from nearly all of our customers. You have decided embark on an email campaign, but you need targeted addresses to contact. What do you do?

Do not buy lists? You perhaps have seen these? You knowrepparttar ones, "Buy 10 million addresses for only $149". Using these lists will only have you labeled as a Spammer. These addresses are suspect, in fact, over 70% are bogus or duplicated, andrepparttar 109697 rest certainly have not asked to receive "your" message. Furthermore, software or ISP's are not made to handlerepparttar 109698 load of that many email address, much lessrepparttar 109699 "in error" returns?

You could "rent" email lists from submission services, but these can be costly, usually 20 to 30 cents per email.

What do you do? Use these next 8 ideas to getrepparttar 109700 ideas flowing and build your own targeted list. Emails of customers who want to receive your message; potential customers that you can communicate with over and over.

1. Your Website - ask people to signup for your newsletter, guest book, ezine, contest. Don't forget to put this on every page. A free tool like EzlistZ can make this easy for you.

2. Direct Mail - Send out postcards to potential clients. On these ask people to not only visit your site, but sign up to receive valuable information, products etc. Companies like Web Card can help you with this.

3. Telemarketing - Use telemarketing agents to contact your potential customers. Have them ask for email addresses. Give them a reason to do so. Perhaps a contest, coupons, free trial, information.

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