"How To Write Effective And Unique Articles That Are Optimized for the Search Engines"

Written by Karl Augustine

It is a well known fact that writing, distributing and posting articles to various location onrepparttar web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solverepparttar 127856 reader's problems, assistsrepparttar 127857 reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughoutrepparttar 127858 Internet and usually generate targeted traffic forrepparttar 127859 writer.

In order to further maximizerepparttar 127860 benefits of writing and posting unique articles, it makes good business sense to optimizerepparttar 127861 articles sorepparttar 127862 search engines listrepparttar 127863 URL's associated with those articles on search engine results pages (SERP's). Ideally, you'd like to see your article URL onrepparttar 127864 1st page ofrepparttar 127865 SERP's so you can capitalize onrepparttar 127866 free and targeted traffic from these listings.

So, what type of strategy can be utilized to optimize your articles forrepparttar 127867 search engines?

There's quite a few different ways but here are some tactics that you may want to use:

Article optimization tactic 1: Choose keywords that complement your USP and name your article page accordingly. When choosing keywords that will berepparttar 127868 central theme of your article, it is necessary to define what your article will be about, whorepparttar 127869 information inrepparttar 127870 article will benefit, and how it will tie into your USP before choosing your keywords. After you've thought through this, then come up with a list of keywords that will be suitable asrepparttar 127871 central them ofrepparttar 127872 article.

Next, decide which keywords you will center your article around based onrepparttar 127873 number of searches that keyword gets per day and by assessing how much competition there is for that keyword phrase. Once you have chosen your keyword phrase forrepparttar 127874 article, name your page.

Example: If 'green widgets' isrepparttar 127875 keyword you wish to base your article on, you may want to name your web page 'greenwdgets.htm' or 'greenwdgets.html' or 'greenwdgets.shtml'.

Article optimization tactic 2: Utilize keyword inrepparttar 127876 title tag. Utilize your keywords that you've chosen for your article inrepparttar 127877 title tag ofrepparttar 127878 web page.

Example: Green Widgets | The best green widgets available

Article optimization tactic 3: Utilize keyword in headline tags. Using keywords in headline tags will increase rankings of your web pages.

Ideally you would userepparttar 127879 keywords asrepparttar 127880 headline, but usually this doesn't look natural.

Keeprepparttar 127881 h tags before and afterrepparttar 127882 entire headline.


Green widgets: We haverepparttar 127883 most affordable and powerful green widget available anywhere, guaranteed!

Google Tops Fifty Billion Market Cap With Innovation

Written by Mike Banks Valentine

Google Tops Fifty Billion Market Cap With Innovation Yahoo See, Yahoo Buy Strategy Makes Them Number Two

by Mike Banks Valentine © October 26, 2004

Google market value has topped $50B, so now they're worth more in dollar value than Yahoo. That goes right in line with being worth more in search value and relevance. (CBS MarketWatch)

I've written before that Yahoo has their fingers in so many pies that they don't haverepparttar necessary attention on search that Google does. Google only buys companies that offer services, software and add-ons which increaserepparttar 127855 value ofrepparttar 127856 Google search experience. http://www.website101.com/arch/archive140.html

Yahoo buys companies when they think they might be able to squeeze some extra bit of profit from them and add torepparttar 127857 already confusing array of services which take an alphabet soup of 109 Yahoo "properties", broken down alphabetically. http://docs.yahoo.com/docs/family/more/

Yahoo bought up allrepparttar 127858 available search "properties" withinrepparttar 127859 last couple of years and, as I said in mid-July of 2003, "Well if it is a horse race, Yahoo may gain on leader Google if they are able to integrate their Inktomi and Overture (and by extension, Altavista and Fast/AllTheWeb) purchases into relevant search results that searchers trust. But all ofrepparttar 127860 Jockeys on those horses will be whipping their charges towardrepparttar 127861 finish line with an eye torepparttar 127862 winning purse." http://searchengineoptimism.com/Yahoo_acquire_Overture.html

The fact is - Yahoo search is no better than Google now that they have bought up all real competitors. Referred traffic from Yahoo search results to web sites is still only one fifth that of Google at 70% versus Yahoo's anemic 15 to 20%. http://searchengineoptimism.com/Google_refers_70_percent.html

The new MSN search may pose a threat to Google if they continue on their current path toward relevant search results. As of October 2004, Google market capitalization of $52 billion with shares hovering around $160 per share price, reflectsrepparttar 127863 true value of Google.

Yahoo is kind of like a WalMart, a "Portal" with everything under one roof and over a hundred wildly diverse "properties" that don't contribute to search relevance or search value. Google confirmed today that they have no intention of becoming a portal, but instead intend to keeprepparttar 127864 laser focus on search that made them number one. This focus was underlined by CEO Eric Schmidt's comment inrepparttar 127865 Financial Times of London, "We are not building a browser," to stop that circulating rumor. (Financial Times)

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