It is a well known fact that writing, distributing and posting articles to various location on web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve reader's problems, assists reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout Internet and usually generate targeted traffic for writer.
In order to further maximize benefits of writing and posting unique articles, it makes good business sense to optimize articles so search engines list URL's associated with those articles on search engine results pages (SERP's). Ideally, you'd like to see your article URL on 1st page of SERP's so you can capitalize on free and targeted traffic from these listings.
So, what type of strategy can be utilized to optimize your articles for search engines?
There's quite a few different ways but here are some tactics that you may want to use:
Article optimization tactic 1: Choose keywords that complement your USP and name your article page accordingly. When choosing keywords that will be central theme of your article, it is necessary to define what your article will be about, who information in article will benefit, and how it will tie into your USP before choosing your keywords. After you've thought through this, then come up with a list of keywords that will be suitable as central them of article.
Next, decide which keywords you will center your article around based on number of searches that keyword gets per day and by assessing how much competition there is for that keyword phrase. Once you have chosen your keyword phrase for article, name your page.
Example: If 'green widgets' is keyword you wish to base your article on, you may want to name your web page 'greenwdgets.htm' or 'greenwdgets.html' or 'greenwdgets.shtml'.
Article optimization tactic 2: Utilize keyword in title tag. Utilize your keywords that you've chosen for your article in title tag of web page.
Example: Green Widgets | The best green widgets available
Article optimization tactic 3: Utilize keyword in headline tags. Using keywords in headline tags will increase rankings of your web pages.
Ideally you would use keywords as headline, but usually this doesn't look natural.
Keep h tags before and after entire headline.
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