How To Write Classified Ads That Make Money

Written by Dean Phillips


If written correctly, classified ads can be a very effective way to make money and build your business. That'srepparttar key, they have to be written correctly. A poorly written classified ad will do nothing more than waste your hard-earned money!

In this article, I'm going show yourepparttar 120007 proper way to write a classified ad--the kind that Will make money!

Here'srepparttar 120008 secret: You MUST write every single classified ad usingrepparttar 120009 following classic AIDA formula:

A=ATTENTION I=INTEREST D=DESIRE A=ACTION

Let's break down each letter:

A=ATTENTION: The very first thing your classified ad must do is getrepparttar 120010 attention ofrepparttar 120011 reader. The best way to do that is with an effective headline.

Because your classified ad will probably be competing with a sea of other classified ads, nothing is more important than your headline.

An effective headline will attractrepparttar 120012 reader's attention, and also targetrepparttar 120013 audience for which it was intended.

The best way to write good headlines is to ALWAYS answer that one question your reader wants to know: "What's in it for me?" Answer that question as clear and concise as possible and you will consistently write good headlines.

Here are some examples of good headlines: Collect Coins For Fun And Profit! Make $50,000 Yearly Selling Books! How To Make Your Website More Profitable! How To Write Classified Ads That Make Money!

Notice how inrepparttar 120014 above examples, you don't have to guess whatrepparttar 120015 ad is all about. The headline pretty much tells you. Don't try to be cute. Just spell it out in your headline.

Next, we come torepparttar 120016 second letter inrepparttar 120017 AIDA formula: I="INTEREST". After you get your reader's attention, you want to get him "INTERESTED" in your product or service. You do that by telling him what your headline promises. Let me illustrate what I'm talking about, by using one ofrepparttar 120018 above headlines as an example:

Make $50,000 Yearly Selling Books! No experience Necessary.

Why Doesn't My Small Business Web Site Sell?

Written by Jeremy Cohen


Many small business owners are disappointed byrepparttar ability of their web sites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your web site is unable to consistently generate new leads and prospects you may well be disappointed in your investment in your web site. Does this sound familiar? If so, you may be making one of several common mistakes made by small business owners when they decide to turn torepparttar 120006 web for more business. Here are five common mistakes that can hinderrepparttar 120007 marketing performance of your web site.

Failure to Measure Traffic Every so often when I speak with someone who is dismayed at their web site’s ability to generate revenue I am surprised when they tell me they don’t know how many people visit their site each month, day, hour, etc. Measuringrepparttar 120008 traffic to and through your web site is critical for understandingrepparttar 120009 marketing prowess of your web design andrepparttar 120010 effectiveness of your advertising efforts.

If your web site enjoys lots of traffic, say over 1000 visitors a day, but generates one or two sales a month you can be pretty sure there is a deficiency in your web design. If you are not measuring traffic to your site you do not provide yourself an opportunity to identify and correctrepparttar 120011 problem. Your web design should lend itself to helping you get your visitors to takerepparttar 120012 action you want, buy something or provide you their valuable contact information.

Onrepparttar 120013 other hand, if your web site generates a small amount of sales and you don’t know that only fifty people are visiting your site each month you deny yourselfrepparttar 120014 ability to realize that you have a fantastic web site and that marketing it better will lead to a significant increase in revenue.

If you are not measuring your web site’s traffic you are missing opportunities to increase your ability to generate sales and be more successful. Two providers of web metrics are webtrends.com and webstat.com.

Poor marketing message Another reason web sites fail to sell is that they do not do a good job of delivering a compelling marketing message. Without an excellent marketing message you risk your visitors hopping off to another web site because they do not know that you have what they want or need.

One sign that you may have a less than stellar marketing message is that it does not speak directly torepparttar 120015 consumers who become your clients. Your marketing message should identify exactly whom you help. If you help more than one population you can easily cater your marketing message by changing just a word or two. Be sure your marketing message clearly indicates whom you help and you will notice an improvement in you sales success.

Another sign that your marketing message is not hitting a homerun is that it does not clearly demonstrate that you provide what your customers seek. If you sell handbags and your marketing message is “glamour can be yours” then you are missingrepparttar 120016 boat as this marketing message fails to indicate at all that you sell handbags.

To correct a dysfunctional marketing message make sure it clearly identifies your target market andrepparttar 120017 results they seek. Once you have a great marketing message you can use it in your web site and your other marketing material as well.

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