How To Write Better Ads That Pull More Response

Written by Joe Bingham

You've got approximately 0.5 seconds to get someone's attention with a classified ad.

That's not much time.

Now, while your high school English teacher may disagree, in this case, fragmentation is a good thing.

Whether it's genetic or learned behavior,repparttar fact is, we don't READ ads, we skim them. So why bother with full sentences? Full sentences take up more room, don't leave any space, and place too many non-essential words.

Example: Bad AD

Userepparttar 101179 $Money Gate$ to get into Dynamics 4 Success. Then, as you build a downline forrepparttar 101180 $Money Gate$ you earnrepparttar 101181 $99 fee necessary to join Dynamics for Success which gives you access torepparttar 101182 $25000 reward program. Get benefactored into 100 Free memberships as part of joining $Money Gate$ Visit and enter Tom Staley as your referring person.

The ad immediately looks BIG. Now, who wants to wade through all of that? Plus, with no space at all inrepparttar 101183 text, it makes it difficult to pick outrepparttar 101184 individual items about whateverrepparttar 101185 ad is talking about. Then, if you do happen to read a word or two here and there, if those words are 'as you build' or 'as part of', what does that tell you?

Ego-less Selling: The Greatest Advertising Secret Ever Revealed!

Written by Joe Vitale

Recently I sat on a plane from Phoenix to Austin. I decided to kill some ofrepparttar two hour flight by flipping throughrepparttar 101178 online magazines and catalog. You've seen them. They are always stuffed inrepparttar 101179 pocket right before your knees. But what you may not have seen is that virtually all---yes, all---ads violate a secret advertising principle invented more than 100 years ago.

I opened up one ofrepparttar 101180 magazines and there was an ad for magician Lance Burton. I know and like Lance. His shows atrepparttar 101181 Monte Carlo in Las Vegas are well worth seeing. The headline for his full-page, full-color ad read, "You will always remember Lance Burton..."

I love this headline. Why? Because it is hypnotic. It is actually a direct suggestion. Read it again and see what I mean. Isn't it a command?

Also notice that it has Lance's name right inrepparttar 101182 headline. The great ad-man David Ogilvy said you should strive to put your products name inrepparttar 101183 headline. The reason being that many people may not read pastrepparttar 101184 headline. So if yours helps install your message in your reader's brain, your un-read ad will still have accomplished something. This could be an ego trip for many people, but it works for Master Magician Lance. Why? Because he ISrepparttar 101185 product.

Compare that with another headline I saw. This one clearly violates one ofrepparttar 101186 oldest rules in advertising. Even P.T. Barnum knew better than this advertiser, and he died in 1891. The headline on this quarter-page black and white ad simply said, "A Perfect Fit."

Well, what does it mean? Does it engage you? Does it communicate a benefit? If you had to guess whatrepparttar 101187 headline was selling, what would you guess? Go ahead and take a shot....

The ad is for luggage! The sad thing is, you have to readrepparttar 101188 entire ad to find that out. Andrepparttar 101189 headline isn't intriguing enough---well, it isn't intriguing at all---to get you to read much ofrepparttar 101190 ad. So that advertiser just lost several thousand dollars in running an ad that didn't work. The really sad news is that this happens every day, by advertisers who are forgetting a fundamental ancient truth in marketing.

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