Websites that have multiple pages usually have a Frequently Asked Questions (FAQ)page. There are several good reasons why you should have one.1) An FAQ clears out any confusion your prospect might have about buying product. Remember, a confused mind always says no.
2) It lets a prospect grab key information quickly.
3) It creates a positive impression with your prospect because you’re acknowledging that their time is precious and they want answers quickly.
4) An FAQ saves you time. The more answers you provide at your website,
less customer emails you’ll get asking same questions over and over.
Before you write an FAQ, do some research.Think about your favourite websites and formulate some questions you might ask about their products or services.
Now surf to those websites and review their FAQ pages. Were you able to find answers to your question quickly? Or did you have to scroll or click through pages to find what you were looking for? Were questions separated into logical categories or were they put in random order?
This should give you an idea of “do’s” and “dont’s” of creating an FAQ.
Another valuable research technique is to ask good friends or customers to give you feedback on your products or service. What questions popped into their minds when they visited your website. (You might offer a small giftor discount to your customers in exchange for feedback.)
