Writing and designing a great ebook is an essential part of your success. However, it is only a small part of your overall strategy. In order to be successful, you must develop and implement a strategic plan that includes all of following:
- A great ebook - A web site specifically designed to sell - Persuasive ad copy written with passion, excitement and benefit - An easy ordering process - A powerful marketing strategy
Each step will play a very important role in your overall success. You must plan each step very carefully and develop your strategy to its fullest potential. If even one step fails, your sales will suffer.
Designing Your Sales Page
When you're ready to design your sales page, keep in mind, most important part of your page is your sales copy. Fancy web sites and graphics don't make sales...words do.
Your sales page should have one specific purpose -- getting your potential customer to take action. It should be simple in design and focus on one specific product.
Design your page in standard HTML and avoid using Flash or anything that requires fancy plug-ins. You want your page to load as quickly as possible and draw your visitor's attention to your text.
Another consideration of great importance is Search Engines. You must specifically design your page to rank high in Search Engines. Including good META tags is a step in right direction. However, META tags are only a small part of preparing a page for Search Engines. Your page design, title, text, link text and image alt tags all play a very important role in determining how your page will rank. Visit Search Engine Watch to learn more. http://www.searchenginewatch.com/
If you'd like a head start on designing your sales page, you can find some free templates here:
Writing Effective Sales Copy
Your words are most important part of your entire marketing strategy. Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page. Pack your copy with all of benefits your ebook has to offer. Tell your potential customer exactly what your ebook will do for them. Identify a specific problem and promote your ebook as solution. Write to persuade -- that's bottom line.
Your sales letter should begin with a powerful headline that DEMANDS ATTENTION. This headline might be in form of a question that identifies a problem, or it may be in form of an intriguing statement. Your headline is most important part of your entire sales copy. If it doesn't immediately grab your visitor's attention, they most likely won't read any further. Developing a great headline should take more time than writing your entire sales letter. It's that important.