How do you get people's attention and build their interest to take time to read your sales letter? Let's face it. If you can't get attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money.

Today, I'm going to show you how to take that limp sales letter and inject more money making power into it. How? You make your sales letter more riveting. And you do that by creating a thread of curiosity and or surprising information that keeps your prospects on edge of their seats. There are various ways to do this, but today I'm going to show you three simple things you can do right away to make your sales letter more riveting.

1) The 25% Rule: Simply stated, if first quarter of your sales letter isn't absolutely compelling and interesting enough your sales letter will bomb. So here's what you do. You craft an irresistible benefit laden headline and subhead that pull people into first sentence of your body copy. You write copy in such a way that to complete thought forces your audience into next sentence. Next, your first paragraph will naturally flow into second paragraph and then into third and so on. The trick again, is to write copy in such a way that you're using stories, case histories, testimonials news or even descriptions that take several paragraphs to write. Then you break this huge block of copy up into multiple paragraphs. As a result, first 25% of your sales letter should become riveting.

Think for a moment about newspapers. Have you ever heard phrase, "the headline screamed…?" This will probably give you an image of a headline that says, "Town demolished by flood", or, "Strange virus discovered in water supply". Doesn't it make you want to read on, to find out details of story?

For purpose of your headline, you do not have to proclaim disaster in order to get attention. In most cases, you won't want "disaster" mentioned in connection with anything having to do with your business, unless you fix disasters! You also don't have to be overly clever or humorous. The direct approach works best, and is appreciated most. When prospective clients are at door, invite them in. Here are some steps to help you put together a winning headline, and create not just a reading audience, but a buying audience.