Mission StatementA Mission Statement is
description of your business.
It is present and future task that your business plan on accomplishing. In about a paragraph or more, up to one page. You should mention reason your business is in existence.
There are 8 key components that you can include in your Mission Statement. Note: you do not have to put them all in your Mission Statement. You can include only ones that you feel are important to mission of your business.
The Main Parts Of Your Business Plan
Your Business Plan should include;
Cover Sheet
Table of Contents
Executive Summary
Mission Statement
Marketing Plan
Product Or Service
Operations
Information On Your Business
Financial Plan
The Main Parts Of Your Mission Statement
The Mission Statement is forth part of your Business Plan. It is heart of your business. It helps you keep pumping through until you have obtained your mission.
Your Mission Statement should include these components;
Customer/Marketing
Product or Service
Geographic Domain
Technology
Concern For Survival
Company Philosophy
Self (Business) Concept
Public Image
Lets look at an example of each component to see how that component can be incorporated into your Mission statement.
Customer/Marketing
We believe our first responsibility is to provide best help to men and woman that are considering starting their own business.
Product/ Service
Our products and services are intended to help people to grow their businesses. Our products include business self help and motivation.
Geographic Domain
We are an Internet based business. You may obtain our products by downloading them off of our web site.
Technology
We use most up to date technology. It is just a matter of a few clicks with your mouse, and you can find, pay for and download our products in no time flat.
Concern For Survival
We have targeted a specific market of people. At this point our marketing efforts are starting to do very well. We are also adding other marketing efforts to keep us aware of changes in our marketing environment.
Company Philosophy
We work hard, so that you don't have to.
Self (Business) Concept
We love what we do, therefore we work at making sure you visit us again and again.
Public Image
We believe and treat people way we want to be treated. We pride ourselves with daily emails we receive from our customers and clients about all of great information and services we offer them.
Putting The Mission Statement Together
Lets put together all of components of Mission Statement that we talked about above. You can actually use just a few of components or you can use them all. It is up to you. All of them may or may not be needed in your Mission Statement.
Sample Mission Statement ( With All Components)
We believe our first responsibility is to provide best help to men and woman that are considering starting their own business.
Our products and services are intended to help people to grow their businesses. Our products include business self help and motivation.
We are an Internet based business. You may obtain our products by downloading them off of our web site.
We use most up to date technology. It is just a matter of a few clicks with your mouse, and you can find, pay for and download our products in no time flat.
We have targeted a specific market of people. At this point our marketing efforts are starting to do very well. We are also adding other marketing efforts to keep us aware of changes in our marketing environment.
