Use these 5 powerful buying stimulators in your ads, web pages and other sales messages to get more sales. They produce immediate results without increasing your costs.
1. CONVERT BENEFITS INTO FEELINGS
People usually buy a product or service because they expect to feel a certain way after purchase. Keep this in mind as you develop your ads, web pages and other sales tools.
Use vivid word pictures to dramatize pleasant feeling your customer will experience when enjoying benefit produced by your product or service. The following portion of a business opportunity ad I saw recently illustrates this concept:
"No boss. No schedule. No debt. Money to buy what you want and lots of time to have fun."
2. DRAMATIZE THE FEELING OF LOSS
After telling your prospect what they will gain from buying your product or service, tell them what they will lose if they do not buy it. Most people fear loss more then they desire gain.
Strengthen your selling appeals by reminding prospects of what they will lose if they do not buy from you. For example, above business opportunity ad becomes more powerful by adding following:
"Or... continue building wealth for your boss while you struggle month after month just to pay your bills."
3. REDUCE PRODUCT CHOICES
Promote only 1 product or service each time you advertise. Most people have difficulty selecting one product to buy when their decision forces them to delay or reject buying something else they also want. When prospects cannot make an easy choice they often make no decision at all -- and you lose sale.
TIP: Combine several products or services into one package for one price. Eliminate difficult decision of selecting and rejecting items by not including an option to buy any items separately. You will get more sales because your prospect's buying decision is limited to a simple "yes" or "no".