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Write A Better Newsletter by BB Lee (C)2004 email questions to:onlinebiz2@hotpop.com

(518 Words)

You've decided to write your very own Newsletter to promote your business, communicate with your customers, or just for FUN.

You've read hundreds of newsletters.

You've also noticed many of these newsletters lack original material.

They are identical in format and/or article content!

Don't Fall Into That Easy Trap!

The following tips will help new newsletter writer/ publisher create a better newsletter.

Know Who You Are Writing For. This sounds simple enough, you must know your readers. What are their demographics. Are they male, female, young, old, middle income, high income, getting by, just starting out, looking for business opportunities, looking for work at home jobs, stay at home moms, business women or men. Learn to select articles that reflect your readers interest.

Establish A Publishing Schedule. Professionals publish on a regular basis.

Make that your goal!

A regular publishing schedule will also assist you when you accept articles from writers. The contributors will have an idea when to submit articles. And this will also assist in scheduling your ads. You will know how to schedule ads, knowing what issue they will appear in, according to your publishing schedule.

Stick To Your Plan Like Glue. If you plan your issues 1'st of every month stick to it. Don't publish erratically. You will lose readers or they may forget they subscribed to your newsletter because of your irregular publishing schedule.

Your swaps will create a win-win situation as both you and other publisher will successfully get profitable promotion at no cost.

Swap your ads for at least three issues in a row or three solo ads for three solo ads to get greatest results from these swaps.

2. Provide your visitors with a bonus for subscribing to your ezine such as access to your membership site, ebooks, a complimentary ad, or something else that your visitors would find to be valuable.

Increase value your visitors place on your bonuses by telling them how much they would be worth if they were to pay for them or by making them available for only a limited amount of time.

3. Write articles.

Your articles will help you to establish yourself as an expert in your field and get more of your subscribers to visit your site.

Your articles can also be used as a valuable promotional tool that increases your circulation.

Add a resource box that promotes your ezine or a line to your resource box that promotes your ezine in addition to your business and then get word out about your articles.

An excellent way to do this is to submit your articles to article directories, article announcement lists, and to other ezine publishers.

Also publish your articles on your site and let your visitors know that they can reprint your articles.

For a list of article directories, and announcement lists that you can submit your articles to visit: http://netpromarketer.com/articlepromote.html