One of common issues that marketers face when using Google Adwords, is that use of popups on target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double ROI (Return On Investment) for Adwords ads.

It is well recognized that by capturing visitor's email address, and then following up with them via an effective auto-responder campaign, marketers can more than double their chances of clinching sale. Popups can be a very effective way of doing this, often helping to convert 50% of more of visitors to subscribers.

With Google Adwords however, because popups are not permitted, you need to look for other ways in which you can maximize visitor-to-subscriber conversion ratio, and thereby also maximize value you get out of each click-through to your web site.

Here are three main ways in which you can do this:

1. Set your target page for your ad as a so-called 'name squeeze' page - this means whole page you direct them to is focussed on one thing, to get their name and email address, following which you can always redirect them to your normal sales page to try and 'make sale'. You still need to make sure of course that your ad accurately reflects your target page.

When I started submitting Ezine articles, I never realized their true power. I was just happy to see articles being published.

I expected to get some traffic and hopefully some sales. I would have laughed if you told me those early words would still be floating around web over five years later.

Well, smack me on wrist and call me shorty, they are. You would think that's a good thing and it is except... That's operative word, "except." The little critters are still multiplying around web like rabbits in heat, but there is a little problem. Actually, problem isn't so little.

This darn problem haunts me. At least a couple of times a week it drives me insane. Whenever I run across it I feel like dullest axe in shed.

If I were double jointed, I'd kick myself in "hello there."

So what is this dumb mistake that:

-> Has me pulling my hair out by roots

-> Has me kicking myself over and over

-> Haunts me like that house in Amityville

Outdated resource boxes with links leading to that dreaded 404 error.

I'm afraid to guess how much money and traffic I'm losing. It's a nightmare. Those babies are doing their part, but crazy John has made ultimate dumb mistake.