How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

Written by Craig Garber

There should only be one, over-riding reason why you're doing anything in your marketing.

Know what that reason is?

Of course! To increaserepparttar response rates of your sales promotions!

Because that leads to...

Making Yourself A Nice Little Boat-Load Of Cash!

Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions,repparttar 144202 right way... andrepparttar 144203 wrong way... so you can start turbo-charging your existing promotions, immediately!

First of all, if you’re using pictures -- whether in newspaper or magazine display ads... online... or in sales letters -- make sure, no matter what, you're using real-live photographs and not drawings.

People "bond" better to other people, not to "drawings of other people".

Think of any picture of a little infant you may have seen. You can't help but smile, right?

The truth is, you wouldn't have had that same reaction if you were thinking about a "drawing" of an infant now, would you?

Second, if you're going to be using photographs of your goods or services, show your products or services actually "being used".

See, assumingrepparttar 144204 people who want your products are reading your ads inrepparttar 144205 first place... action-shots draw your prospects "into" your sales messages, making your prospects visualize themselves using your product.

For example: Most ofrepparttar 144206 time, when people are selling swimming pools, they show you a beautiful empty pool surrounded by an immaculately clean deck.

But wouldn't you be a lot more likely to picture yourself drifting lazily onrepparttar 144207 surface of your pool, with a cool drink in your hand...repparttar 144208 sun beating down on you from up above... beads of sweat pouring over your eyebrows and dripping ontorepparttar 144209 edges of your sunglasses... if you saw a picture of someone doing that exact same thing in that photo ofrepparttar 144210 swimming pool you were looking at?

And don't you think you're a lot more inclined to buy a pool if you can actually see yourself in that pool relaxing, right now?

Here, try something: I want you to close your eyes right now and totally immerse your thoughts with nothing else but that picture of yourself relaxing in your pool... without a care inrepparttar 144211 world.

Your kids are having fun close by (and not fighting with each other for a change)... your partner's on their way in, wading over to you with a fresh cold icy drink... and there's not a cloud inrepparttar 144212 sky.

O.K... Now... Snap out of it!

How did you feel?

Refreshing, right?

So you understand then, you want your prospects visualizing themselves using your products, so they start getting involved with your product in their own minds.

Advertise For Less: Insert Media

Written by Andre Plessis

bet you've been looking for such an opportunity, but you never thought about it. Here it is, you can finally advertise for LESS."

Why Should You Consider Shared Direct Mail?

Shared Direct Mail Advertising providesrepparttar same benefits of solo direct mail advertising for a fraction ofrepparttar 143266 cost. Shared Direct mail advertising is a proven and cost effective way to advertise your offer to consumers and businesses. Smart advertisers are sharingrepparttar 143267 costs of postage, mail processing, mailing service, ad design, mailing lists and printing by combining their ads with several other advertisers into a combined mailing package which reaches a targeted audience. If you are a smart advertise and want to advertise for less then you need to consider shared direct mail advertising. Shared Direct mail advertising successfully reaches more than 98% of households, thus over 120 million households throughoutrepparttar 143268 United States.

First-class mailers are still absorbingrepparttar 143269 harsh realities ofrepparttar 143270 recent postal increase and a variety of advertisers are examining economic efficiencies of their methods of distribution. Every mailer should seriously consider their "options" and one such option is using shared direct mail.

Inrepparttar 143271 last 30-plus years,repparttar 143272 number of shared direct mail advertising programs also called inserts has risen dramatically, along with a variety of options being offered torepparttar 143273 mailer. Let’s examinerepparttar 143274 maze of insert opportunities in today's marketplace.

Package Inserts: These are free standing promotional pieces delivered to mail order customers via their fulfillment package; i.e.repparttar 143275 insert is delivered to you in a box containing a shirt you ordered from a catalog. Naturallyrepparttar 143276 product shipment types vary dramatically: catalog generated vs. space-generated, television or internet, continuity or club oriented, business-to-business vs. consumer. Correspondingly,repparttar 143277 responses torepparttar 143278 outside insert will also vary. The going rate for package inserts is still an average of $70/M. The number of outside inserts varies from four to eight. Generally, only non-competitive pieces are included together.

If one goes heavily into a club or continuity oriented program,repparttar 143279 rate of duplication needs to be monitored. The response rates also vary significantly depending on a number of other variables: whetherrepparttar 143280 insert is generating a lead or producing an order,repparttar 143281 average ticket price ofrepparttar 143282 items being sold,repparttar 143283 size ofrepparttar 143284 insert, etc. A large ticket item may be satisfied with two responses per thousand, whereas lead-generating devices having a strong affinity betweenrepparttar 143285 insert andrepparttar 143286 products being delivered would produce responses ranging from 1-3%.

The current universe exceeds seven billion and includes programs like Shopper's Advantage, America Online and Current. There are also scores of smaller programs and specialty companies like Zoysia Grass Plugs, Tools & Hardware and Wizard Entertainment.

Ride-Alongs: In this instance, a company mails a catalog, circular or announcement to its customer base and allows outside advertising to ride along. An advertiser can count on this method of distribution sincerepparttar 143287 company doingrepparttar 143288 mailing has a vested interest in getting out their own promotional pieces. Companies like Columbia House dominate this category and offer regular mailings in blocks of 2MM-6MM to their club members.

Advertiser's response from this category is strong--comparable to package inserts. Average prices range from $50/M-$75/M. Outside inserts range from one to four per mailing. Response curves are similar to direct mail. These programs may be dying as they reduce their numbers of negative option mailings.

Co-op Mailings: This category, by definition, presents a group of non-competitive advertisers mailing to a common market. Co-ops represent large numbers (up to 40MM) in a single drop, can usually provide good geographic selectivity and often provide demographic selectivity as well i.e. new mothers, new movers, prenatal. Although responses are not as high as those generally received from packages, co-ops are priced more competitively, at an average of $25/M. Other co-op mailings include coupons from local merchants (i.e. dry cleaner, ice cream shop, oil change). These programs are usually sold on a local level by neighborhood franchises. Well known examples include Super Coups, Money Mailer and Mr. Coupon. Most of them are available in a #10 envelope format, but some mail in a 6 x 9” envelope. Circulation exceeds 100MM/quarter.

Statement Stuffers: These mailings include invoices and statements generated by cable TV companies, utilities, credit cards, magazines, book clubs, continuity programs, retailers, businesses and so on. They are usually distributed in small envelopes so your insert needs to be no larger than 3-1/2 x 6” to fit. Outside inserts are generally limited to one or two since statements get mailed first class (high percentage of deliverability) and additional outside advertising would bump them intorepparttar 143289 next postal class. Response tends to be strong with average prices running at $60/M.

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