2 Use specific keywords that are relevant to your web site. General terms will get your more hits and a lower conversion rate. Learn to use any tools or services that can help you with your keywords, descriptions or bids.

By: Pat @Maxaid

Starting with your web sites url, be sure use same words in title, description and keywords of your page.

Example:

Your url = http:/ makemoney.com or http://mysite.com/makemoney.html

Description = Make money with our free affiliate program

Keywords = make money, money, free, affiliate program

As you can see, main keywords for site are matched in title, description, and keywords.

The trick is to have everything matched up and relevant to one another. The first thing that a search engine robot will notice is things that don't match or are irrelevant to url.

No, it isn't worth time it takes to learn all engines requirements for a top listing and then have them change just about time you do get a top listing. It will take too much of your time, leaving little, to no time for other marketing methods.