How To Use Database Marketing To Skyrocket Your Online ProfitsWritten by Dan Brown
Database Marketing is gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers. The Types Of Information To Collect The information will vary depending on product or service you're selling. If you're selling a product that costs $2 you wouldn't collect information about their yearly income. If you're selling web space you wouldn't collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business. How To Collect This Information Online It's pretty easy to collect this information online but hard part is getting people to give it you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an e-mail survey before subscribing to your free e-zine. Tell everyone who visits your web site they will get a free e-book when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online.
| | Giving It Away For ProfitWritten by Dan Brown
If you have extensive knowledge on a particular subject, why not create a free course for your web site visitors. The course should be related to theme of your web site. If you're selling business related products, you would want to giveaway a free course about business. You could offer course in html, autoresponder, and ebook format.HTML- Your course could be right on your web site. On one web page, create a title page and table of contents. Use clickable chapter links so they can go to sections easily were they need most help.
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