So what did many advertisers do to combat banner blindness? They made their banners harder to ignore by causing them to flash, rotate, jump around, and all sorts of other annoying tricks.

This of course led most users to like banners even less!

Does this mean that banner ads are useless? No, not at all!

There are several things that you can do to make your banner campaigns more effective. First of all, ensure that each of your banners is pleasant to look at and blends in well with web page it's displayed on. Match up design and color scheme with those of site.

This means you'll need to create a customized banner for each and every site you advertise on, but results will most definitely make extra effort and expense well worth it!

In this article, we will go into greater details on:

* Why slogans are important in today’s society fast-pace information systems.

* What is a slogan?

* Learn six major types of slogans.

* The many uses for slogans.

* Seven ways to make slogans memorable.

First, lets create a clear definition for a slogan. A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that expresses a particular aim or concept. A concept that you want to stick in your audience’s mind like glue to paper.

Second, what makes a slogan memorable? Brevity is first in line -- normally 10 words or less. Rhythm is only exception to brevity. Rhythm is easier to create if there is an association to receiver’s past -- like a particular jingle on TV during their teen years for those now in their 50s. I still hold one from a TV ad long ago, "Winston tastes good like a cigarette should." And I never smoked.

An additional method is through repetition or language vividness. More on this later.

Third, what are benefits for using slogans? Brevity, as mentioned earlier, meets requirements of today’s fast pace. Slogans also influence decisions, persuade, and add credibility. Our brains are like filing cabinets. A slogan makes it easier to file and pull when needed. For NLPers, neuro-linguistic programming, slogans create anchors. When people repeat slogan, then consider it filed.

There are five major slogan types:

(1) A feature -- a uniqueness or difference between a substance, product or object. Ex: "Write an ebook in 7 days."

(2) A benefit -- a result that someone receives. Remember, this saves you [time or money].

(3) A question -- thought-provoking methods. "How would you like to be a millionaire in three years?"

(4) A challenge -- a dare. Ex: The Marines, "We are only looking for a few good men."

(5) A structure -- a design or collection put together for a single purpose. Ex: "The Abundance Center holds all information you will ever need to know on abundance."

There are seven ways to make a slogan memorable:

(1) Make it exciting

(2) Be boastful or exaggerated

(3) Self-referencing

(4) Metaphorical, playful or humorous

(5) Inspirational or uplifting

(6) To trigger painful memories or possibilities

(7) Use of vivid or freshful language

Okay, basics are out of way. Yet to come: How to use slogans in your personal life, career, and business. Including examples for re-enforcement.

Create Life Slogans

Life slogans help energize goals, dreams, and even change beliefs. One of my favorite slogans gets me jumping out of bed every morning (benefit, self-referencing): "Everyday begins as a clean new slate, I am free to choose what gets written there." Is there a slogan that swirls around in your head in morning? Share it with others -- write a poem or create a story about it.

Playtime: Create a life slogan, two or three, that get you hopping. Try them out for a day or two. Measure their energy from 1-10 (10 being highest). Share and ask for feedback.