How To Unleash Your Own Viral Marketing Campaign

Written by Michael Low

One ofrepparttar e-marketing topics least written about is viral marketing. Yet it is one ofrepparttar 134289 most successful e-marketing methods used today!

In this article, I will discussrepparttar 134290 various forms of viral marketing (VM) being used online. I will also provide examples of each form of VM and how you can use it.

VM #1. Word-Of-Mouth

The most common implementation of word-of-mouth VM arerepparttar 134291 "Tell A Friend" or "Recommend This To A Friend" forms on most websites.

Usage rate differs from site to site. For some entertainment sites,repparttar 134292 usage of tell-a-friend forms can be very high. Yet for other large content sites,repparttar 134293 usage may be insignificant.

The usage rate depends a lot onrepparttar 134294 kind of content being recommended andrepparttar 134295 user group.

However this form of VM can be cheaply and quickly implemented and its efficacy can be enhanced with a contest or lucky draw.

There are a number of free tell-a-friend service providers online. For a list of them, go to o.cgi?l=a010p1

VM #2. Pass-It-On

This is a popular activity for most email users - be it corporate, home or academic account holders.

When we receive attachments of funny pictures or cool Flash games, we usually forward them to friends. And they in turn forwardrepparttar 134296 attachments to their contacts.

The snowball effect can create a distribution channel easily reaching hundreds of people within a few hours - from just one original email.

Here's how you can implement pass-it-on VM:

Create a fun game using Macromedia Flash and send it out to contacts in your address book. Include your website URL withinrepparttar 134297 Flash program and invite people to click to your site.

Also make it available for download on your website .. and watch it spread virally!

If you want to track statistics such asrepparttar 134298 rate of infection, you can always include a 1x1 GIF or other e-tracking mechanism.


Written by Ian McGregor

============================================== FIVE SECRETS TO SELL-OUT SUCCESS by Ian McGregor ==============================================

Proven Guerrilla Tactics To Create A Stampede Of People To Your Event

Most independent theatre and film companies have to get creative if they want to drawrepparttar kind of huge crowds that guarantee a decent pay cheque atrepparttar 134288 end ofrepparttar 134289 season for everybody. We all would love to access torepparttar 134290 resources used (to great effect) by mainstream entities like State Theatre Companies and Distributors. But there are ways to get noticed and create a stampede of punters to your events by successful use of a few simple ideas.

In this article you'll learn...

* What your IMAGE says about you

* How to get people TALKING about your work

* Who to get guaranteed media LEADS from

* How to create a media VIRUS

* OUTRAGEOUS measures to stand out fromrepparttar 134291 crowd

Many people are blatantly unaware of potential publicity goldmines that lay hidden at their feet. Utilising some cost effective means to generaterepparttar 134292 kind of buzz you need to draw a crowd is easier than you think. Valuable implementation of print media, electronic highways andrepparttar 134293 viral benefits of word of mouth will increase you profile quickly and with great results. Atrepparttar 134294 recent MEAA conference, "Getting It Up", Lyn Wallace, Director of B-Sharp at Belvoir St, hitrepparttar 134295 nail onrepparttar 134296 head...

"Despite leaps and bounds inrepparttar 134297 state of communications, and in a sector full of young people where 21st century skills are rife, we are still relying heavily onrepparttar 134298 same old methods to reach audiences. Wildcard didrepparttar 134299 same things for this show that I did 20 years ago andrepparttar 134300 results are - pretty muchrepparttar 134301 same. In an age of creative hydroponics we are still using old McDonald's tractor."

By implementing these guerrilla tactics, you'll realiserepparttar 134302 more creative you are at telling people to see your work,repparttar 134303 MORE people will come along. You can start with a few tried and true methods and move on to downright outrageous campaigns that have shocked even their creators by just how successful they are!


Any dummy knows that postcards are a good idea, it feels good to whip one out at an opportune moment and give it torepparttar 134304 right person but be careful to avoidrepparttar 134305 common pitfalls; makerepparttar 134306 image multi-purpose and use it as a poster, email flyer even stickers. You can 'brand' your image ontorepparttar 134307 retinas of potential punters by keepingrepparttar 134308 themes consistent, simple and striking. Getrepparttar 134309 words on it as clear as possible and have it read by several people as you'd be surprised to see what sometimes slips through. Get enough… a couple of thousand is fine and you want to avoid unnecessary wastage atrepparttar 134310 end. If you've got access to a colour printer, top uprepparttar 134311 ink and print your own. Plus for bonus points, makerepparttar 134312 image something that would stimulate discussion or get a reaction. As an exercise, stand in front of a rack or table of promotional cards and flyers close your eyes for a moment, clear your mind then open them. Which one do you see FIRST! Collect ones that work for you and find out why.


By telling people about what you are doing or planning to do without sounding like a broken record over and over again works - word of mouth spreads fast! Most people need to be told 3 to 4 times before they'll come along. If they get word form several different people they are even more likely to get along torepparttar 134313 show or screening etc. It may sound airy-fairy but a vibe about something can have a strong influence as to why people go and see stuff. Keep it ENTERTAINING. One way of doing this is to have your email dorepparttar 134314 work for you, but more on email later.

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