Choosing to bid on right keywords can be key to your pay per click success. By choosing proper keywords - words that your potential customers would use to search for your product - you can pre-qualify web traffic and skyrocket your conversion rate.
But how do you choose right keywords? Here are 3 powerful tips to uncovering profit-pulling keywords for your pay per click campaign.
#1) Choose Relevant Keywords
While this SEEMS obvious, you'd be surprised at how many ppc campaigns bid on unrelated keywords (Their logic might have a foundation but we just can't see it from a searcher's point of view).
So for example if you're selling an e-book on how to make money buying foreclosures, don't bid on keywords related to stock trading. Yes, these both have 'money' in common but that is a WIDE net to cast - and a huge waste of your money.
Even when you bid on a keyword - make sure description not only fits keyword but matches what searcher will find when they click on your ad. Nothing ticks internet searchers off more than misleading ads.
You'll not only NOT make sale - but you'll be making a non-customer for life, even IF they would have eventually bought your product.
#2) Choose Lots of Low-Cost Keywords
Unless you're Weight Watchers or Jenny Craig, chances are you can't afford to spend $5.00 on keyword 'diet'. That's ok, you don't have to.
Think niche with your keywords and you'll find lots of low-cost related keywords - sometimes with absolutely no competition.