How To Tweak Your Website For More Sales

Written by Michael Southon

There are two pillars to a successful online business. One of them is traffic andrepparttar other is sales copy -repparttar 131839 text on your your website. That's what this article is about - getting more sales from your website.

(1) Format. The fastest selling websites haverepparttar 131840 following format: a one-page sales letter; a single column of text occupying halfrepparttar 131841 screen width; and a maximum of 2 or 3 linked pages (eg. partners.html, testimonials.html, author.html etc.)

(2) Headline. This should be in font size 4 or 5 and offer a strong benefit. Writing a compelling headline is a delicate balancing act - you need to grab your readers attention but you don't want to strain their credulity. Here are some tips on writing effective headlines: http:/

(3) Date. A date atrepparttar 131842 top of your page adds torepparttar 131843 feeling that your sales page is a letter, which makes your page more readable. It also assures visitors that your site is up-to-date and still relevant. Here is a javascript code that will insertrepparttar 131844 current date:

(4) Paragraphs. Keep them short - no more than 1 or 2 sentences per paragraph. It makes your page much easier to read.

(5) Bolding and highlighting. If you emphasize certain keywords your sales page will be much more effective. It draws your readers attention to your benefits and it also breaks uprepparttar 131845 monotony ofrepparttar 131846 text. To highlight text, use these tags: your text here

(6) Book covers. An attractive book cover will increase your sales by up to 300% - so if you don't have one, get one! Here are some websites that design book covers:

URL Where?

Written by Scott

Your URL (www) should be everywhere and more. I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period. Your customers can come from anywhere, at anytime.  Yep,repparttar airport at 3:32 a.m., or how aboutrepparttar 131836 car behind you? Below is a list of some ofrepparttar 131837 obvious andrepparttar 131838 not so obvious places you should be advertising your website. Some of them cost you nothing, most of them cost you very little. Do you want more customers than your competitors? Then put yourself 'out there' - more than your competition! You'll be surprised at how much traffic you can directly generate. Hopefully you are using all of this first set... Invoices - Make sure, or get it on your next re-order. Statements - Another one, get it printed!

Business Cards - Every card should haverepparttar 131839 website address and appropriate e-mail address. (See SS Hot Tips!) Letterhead - Right after your address should be your web address. Envelopes - This all goes to Branding effectively and getting people to your site.

Company Vehicles - Often overlooked, but I thought I would add it here... don't forget these!

Corrugate Products - Each and every package or product you ship should have your web address either stamped on it (cheap) or printed onrepparttar 131840 next run.

Everything you publish with your company name should also carry your URL. Your Holiday cards for example...

Cont'd on page 2 ==> © 2005
Terms of Use