How To Turn an Ezine Advertising Strategy Into Thousands of Dollars Overnite!

Written by Marc Goldman

OK, so we have all heardrepparttar clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member) and you also have a small classified ad promotingrepparttar 124292 benefits of said product or service. You pay to advertise in ezines that have a circulation comprised ofrepparttar 124293 audience you wish to target.

This sounds easy enough but these days ezine advertising has become so competitive that a smart marketer needs to rethink his/her ezine advertising strategy. This is necessary in order to stand apart from repparttar 124294 competition, reach an audience of targeted customers and continue to reaprepparttar 124295 overwhelming benefits resulting from this highly effective medium.

One ofrepparttar 124296 biggest problems with traditional ezine advertising isrepparttar 124297 fact that your ad gets sandwiched in between 5-15 other ads of similar content. This naturally dramatically decreasesrepparttar 124298 effectiveness of your ad.

Not to mentionrepparttar 124299 fact that with so many affiliate programs in existence, competition between affiliates has escalated to new heights leading to many affiliates ofrepparttar 124300 same program saturating a once responsive market through their ezine advertising campaigns.

This has lead to decreased revenues forrepparttar 124301 affiliates and public apathy forrepparttar 124302 product/service. The situation has gotten so competitive that not only once but on several occasions I have witnessed ezines publishrepparttar 124303 exact same ad for an affiliate program (with different affiliate I.D.'s) all inrepparttar 124304 very same issue. How can this possibly benefit those advertisers?

However, this is notrepparttar 124305 fault ofrepparttar 124306 ezine publisher either. The main purpose of an ezine (for many but not all publishers) is to sell advertising. When someone approaches a publisher with advertising dollars, you cannot fault him/her for takingrepparttar 124307 money and running repparttar 124308 ad. That publisher is simply making an honest buck.

But there are some ingenious methods you can employ to get your ad in front of a responsive target market by utilizing ezine advertising. For starters, if you run an affiliate program provide your affiliates with several different, tested classified ads which they can use to place in different ezines.

Remember, your affiliates are your salespeople - you want them to make as much money as possible so that you too make as much money as possible. Therefore, it is in your best interest to help them as much as you can.

If you are an affiliate, try your hand at writing some killer classified ads of your own so as to stand out fromrepparttar 124309 competition. If you are not a great writer, I highly recommend picking up Robert Boduch's Great Headlines Instantly and puttingrepparttar 124310 ideas within to use immediately.

What is an Ezine?

Written by Terri Seymour

I have been onrepparttar Internet for 3 years and have been asked this question numerous times. I also did not know what an ezine was when I first came aboard. I will attempt with this article to explain what an ezine is and why it is so important for your online business.

First of all, an ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. The ezine can deal with many subjects depending on what your business deals with. There are ezines on how to publish an ezine, how to run an online business, how to build websites, decorating your home and so on.

Ezines can and should contain lots of helpful information and resources for your subscribers. You also want to reserve room for a few paid ads, but to no overdo withrepparttar 124291 ads. I would say from three to five ads is plenty. There are also solo mailing ads which are mailed out as a separate mailing. Usually one or two of these a week is sufficient. These arerepparttar 124292 most popular of ads amongst advertisers.

Ezines are very important to your business because they allow you to keep in contact with your potential customers and advertisers. Providing a good ezine with effective content can also build your credibility and also your reputation. Along with good content you can also promote your products and services. In essence,repparttar 124293 ezine isrepparttar 124294 lifeline between your prospects and your business.

Publishing an ezine is not as hard as you might think. The first thing you might want to do is designrepparttar 124295 template. Take a look at this example:

Always keep a template saved on disk and on your computer for easy use. Each issue of your ezine can then be fitted intorepparttar 124296 template saving you LOTS of time. Keep all general information such as subscribe information, title and publisher, privacy policy and so on inrepparttar 124297 template at all times to save more time.

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