OK, so we have all heard clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member) and you also have a small classified ad promoting benefits of said product or service. You pay to advertise in ezines that have a circulation comprised of audience you wish to target.
This sounds easy enough but these days ezine advertising has become so competitive that a smart marketer needs to rethink his/her ezine advertising strategy. This is necessary in order to stand apart from competition, reach an audience of targeted customers and continue to reap overwhelming benefits resulting from this highly effective medium.
One of biggest problems with traditional ezine advertising is fact that your ad gets sandwiched in between 5-15 other ads of similar content. This naturally dramatically decreases effectiveness of your ad.
Not to mention fact that with so many affiliate programs in existence, competition between affiliates has escalated to new heights leading to many affiliates of same program saturating a once responsive market through their ezine advertising campaigns.
This has lead to decreased revenues for affiliates and public apathy for product/service. The situation has gotten so competitive that not only once but on several occasions I have witnessed ezines publish exact same ad for an affiliate program (with different affiliate I.D.'s) all in very same issue. How can this possibly benefit those advertisers?
However, this is not fault of ezine publisher either. The main purpose of an ezine (for many but not all publishers) is to sell advertising. When someone approaches a publisher with advertising dollars, you cannot fault him/her for taking money and running ad. That publisher is simply making an honest buck.
But there are some ingenious methods you can employ to get your ad in front of a responsive target market by utilizing ezine advertising. For starters, if you run an affiliate program provide your affiliates with several different, tested classified ads which they can use to place in different ezines.
Remember, your affiliates are your salespeople - you want them to make as much money as possible so that you too make as much money as possible. Therefore, it is in your best interest to help them as much as you can.
If you are an affiliate, try your hand at writing some killer classified ads of your own so as to stand out from competition. If you are not a great writer, I highly recommend picking up Robert Boduch's Great Headlines Instantly and putting ideas within to use immediately.