This sounds easy enough but these days ezine advertising has become so competitive that a smart marketer needs to rethink his/her ezine advertising strategy. This is necessary in order to stand apart from competition, reach an audience of targeted customers and continue to reap overwhelming benefits resulting from this highly effective medium.

One of biggest problems with traditional ezine advertising is fact that your ad gets sandwiched in between 5-15 other ads of similar content. This naturally dramatically decreases effectiveness of your ad.

Not to mention fact that with so many affiliate programs in existence, competition between affiliates has escalated to new heights leading to many affiliates of same program saturating a once responsive market through their ezine advertising campaigns.

This has lead to decreased revenues for affiliates and public apathy for product/service. The situation has gotten so competitive that not only once but on several occasions I have witnessed ezines publish exact same ad for an affiliate program (with different affiliate I.D.'s) all in very same issue. How can this possibly benefit those advertisers?

However, this is not fault of ezine publisher either. The main purpose of an ezine (for many but not all publishers) is to sell advertising. When someone approaches a publisher with advertising dollars, you cannot fault him/her for taking money and running ad. That publisher is simply making an honest buck.

But there are some ingenious methods you can employ to get your ad in front of a responsive target market by utilizing ezine advertising. For starters, if you run an affiliate program provide your affiliates with several different, tested classified ads which they can use to place in different ezines.

Remember, your affiliates are your salespeople - you want them to make as much money as possible so that you too make as much money as possible. Therefore, it is in your best interest to help them as much as you can.

First of all, an ezine is an electronic newsletter sent out by email at intervals of your choice to a list of subscribers. The ezine can deal with many subjects depending on what your business deals with. There are ezines on how to publish an ezine, how to run an online business, how to build websites, decorating your home and so on.

Ezines can and should contain lots of helpful information and resources for your subscribers. You also want to reserve room for a few paid ads, but to no overdo with ads. I would say from three to five ads is plenty. There are also solo mailing ads which are mailed out as a separate mailing. Usually one or two of these a week is sufficient. These are most popular of ads amongst advertisers.

Ezines are very important to your business because they allow you to keep in contact with your potential customers and advertisers. Providing a good ezine with effective content can also build your credibility and also your reputation. Along with good content you can also promote your products and services. In essence, ezine is lifeline between your prospects and your business.

Publishing an ezine is not as hard as you might think. The first thing you might want to do is design template. Take a look at this example: http://www.websuccesscentral.com/ezinesuccess/part1.html