For online marketing world, it is just as important to track your ad results. Knowing exact response rate to your advertisement enables you to know how well it performed and this knowledge can help maximize your profits.

If an ad is not performing satisfactorily, improve upon it. Change headlines, ad copies, graphics or layout and re-test ad. If problem lies with medium which you are using, dump it from your campaign.

Always test your ads on a smaller scale before launching full campaign. That's how successful marketers do theirs.

Tracking your ad results also allow you to verify that publisher has delivered his part of deal fully, especially if you are paying on a per-click basis.

Whether you are trying to find out about:

apples, business, cats, dogs, energy, food, garbage, health, insurance, jersey, knowledge, love, manuals, neon, orbits, people, queens, rubies, stars, town, ushers, valets, women, x-rays, yahoo or zoo.

EVERYONE wants same thing:

1. To find more INFORMATION on a subject.

2. To find PEOPLE with similar interests.

Basically, what you want to establish is your own personal community of information and people.

Some refer to this as your niche or target audience.

Where does your search begin?

The question gave you answer; start your research with your favorite search engine.

1. Search Engines and Directories.

Top Ten Search Engines: http://emailexchange.org/promo2.html

I use Google. http://www.google.com.

That is where I begin my research.

Then, I suggest you hit at least top 5 Search Engines And Directories.

For a list, via Auto-Responder, of "Top 10 Search Engines and Directories!"

Send a blank email message to: mailto:Top10SE@emailexchange.org

Here is List of Top 5:

1. Google: http://www.google.com.

2. Yahoo: http://www.yahoo.com

3. AltaVista: http://www.altavista.com

4. Excite: http://www.excite.com

5. AOL: http://www.aol.com

Review Top 10 results of "keywords" used in your search. Do it from each of Top 5 Search Engines above.

This will give you a solid lead to begin your quest. Because your next task is to visit those 50 web sites.

Weed out useless or dead links. Begin to form your community.

Bookmark all web sites that hold interest and promise.

When did you first discover Internet?

It is a mysterious, scary, exciting, fun, never-ending adventure that is full of daily learning experiences.

Whatever reason brought you to Internet, be it personal business, curiosity. you will soon discover that Internet is all about communication.

In fact, Internet = Global Communication.

And, foundation of that Communication, is email.

Therefore your next step is to reach out and "touch" that [ "community of people" ] you seek by sending email.

ALWAYS without resorting to SPAM.

Because it is against Internet rules and because it creates more problems that it solves. SPAM is out.