How To Test Your Headlines Without Spending A Fortune In Advertising Fees

Written by Thomas A. Hilton, Jr.

So, you've spent all this time on creating your product and you've read allrepparttar advice from every marketing expert onrepparttar 108031 internet. You've discovered one common ground among them all. And they all do agree on this one thing.

Testingrepparttar 108032 headlines is critical.

They all say that it'srepparttar 108033 absolute one critical element to any successful marketing campaign. Whether it'srepparttar 108034 headline on your website, your subject line in your email orrepparttar 108035 first words you speak overrepparttar 108036 phone in a sales call. It'srepparttar 108037 most important feature and you should spend 80% of your time coming up with justrepparttar 108038 right one.

It'srepparttar 108039 difference between success or failure in any campaign.

If you're lucky to find an expert that is willing to share with yourepparttar 108040 exact details as to how he tests his headlines. You discover that it'srepparttar 108041 basic A/B split run test in newspapers.

Sounds simple. But did you know that most newspapers will not even consider going throughrepparttar 108042 trouble of running A/B splits unless you are a major account paying for those high dollar advertising spots.

What'srepparttar 108043 answer forrepparttar 108044 average marketer that can't build up a huge marketing budget if he can't increase his sales inrepparttar 108045 first place.

Well, one answer that I've found is to copyrepparttar 108046 big boys inrepparttar 108047 corporate world. Use a focus group technique. Where you ask a number of people to look over a select group of your headlines and let them tell you which ones they prefer.

Let me tell you a story of one famous CEO.

His name is Fred Smith of Federal Express and when he hired a marketing executive to come in and help him with some of his branding issues... here's what happened.

He suggested that Fred Smith post sketches of 10 or more different color schemes for his airplanes onrepparttar 108048 wall of an office. He then asked numerous people to come in and look at all of them. He quietly sat back and watched which sketch actually attractedrepparttar 108049 most attention... one particular drawing kept bringing people back to it over and over again...

How To Write Powerful Headlines

Written by Al Martinovic

How To Write Powerful Headlines By Al Martinovic

I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...

I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill inrepparttar blank" approach. That way I get a generic headline that I can apply to almost any business.

For example, I find a headline I like that goes something like this:

"Give Me 5 Minutes And I'll Show You How To Put An Extra $1000 Into Your Pocket!"

In my swap file I would write it down using a "fill inrepparttar 108030 blank" approach:

"Give Me _____ And I'll _____!"

I could now take this generic headline and apply it to almost any business...

Car insurance for example:

"Give Me 60 Seconds And I'll Show You How To Slash Your Car Insurance Cost In Half Every Single Month!"

Do you follow me...?

You don't want to steal any headline word for word. That would be a bad thing. But you can recycle headlines by using a "fill inrepparttar 108031 blank" approach, and then applying that to whatever business you may be are a part of.

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