I think we all would. You are going to learn how to effectively test 50-60 ezines and see which produce results for you, before you spend money on any ad space.

I use this myself everyday to test locations in ezines to place ads and find ones that generate best responses and ones that are flat.

There are hundreds of ezines on Internet that allow free ads to be placed in them. You may have already tried them, however, twist on using them is this.

Actually, banner ads ARE best form of online ads!

Internet advertising expenditures declined overall in 2001, yet this decline was felt in all advertising sectors of economy and online decline was actually less that that found in other advertising sectors. According to Internet Advertising Bureau's (IAB), http://www.iab.net/ online Ad Formats break down as follows:

"Percentage use of various ad formats remained fairly consistent in 2001. Formats tracked and their respective share of 2000 and 2001 full year revenue are: "

2000 2001 Banners 48% 36% Sponsorships 28% 26% Classifieds 7% 16%

Ad revenues for 2002 are expected to surpass these figures with majority of ad revenues being funneled into Banner Ad campaigns.

In a report compiled and released by Engage, Inc. http://www.engage.com/, they announced that their:

"Study Reveals That Viewing of Online Ads Alone, Regardless of Click-Through, Leads To Sales".

This report has put a new spin on traditional methods behind banner ads because lead finding determined that there is a strong pattern emerging of users who recently saw an online ad and converting that ad exposure into a sale.

There is now a measurable and concrete value to an ad impression WITHOUT a click-thru.

Advertisers will now need to pay attention to 99% of people that don't click-thru on their ads but do take note of message for future reference and visits.

This fundamentally raises monetary value of Internet as an advertising medium, because this analysis demonstrates that just seeing a banner ad alone WILL create sales.