How To Test The Body Of Your Sales Copy For Weaknesses

Written by Rich Hamilton, Jr

How To Test The Body Of Your Sales Copy For Weaknesses

by Rich Hamilton, Jr

Your sales copy isrepparttar life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering.

In this article, we are going to go over an effective way to testrepparttar 108124 body of your sales copy for weaknesses. If there are any, you will be able to pinpoint exactly where they are. Once you are able to identifyrepparttar 108125 weaknesses inrepparttar 108126 body of your sales copy, then you will know where to makerepparttar 108127 necessary improvements and workoutrepparttar 108128 weak areas of your sales copy.

How It Works

The only way to know ifrepparttar 108129 body of your sales copy is weak is to test it. The conventional way of testing your sales copy is to have multiple copies and test them individually, or you can use software like split hit, which will divide your traffic up and send it to multiple sale copies at once.

Eventually you will be able to determine which sales copy pulls more, but you won't know exactly whererepparttar 108130 weaknesses are in your other sales copies. Especially, if you have a long sales copy. Moreover, conventional ways of testing your sales copy will not identify whererepparttar 108131 weakness actually is, until now.

A good sales copy will have several links throughoutrepparttar 108132 body of it, to display examples and ordering purposes. Sincerepparttar 108133 links are already inrepparttar 108134 body of your sales copy, you can take advantage of them by tracking all ofrepparttar 108135 links. Why? By trackingrepparttar 108136 links you will know what your visitors are clicking on and what they're not. By using this technique you will know precisely where your weak spots are, so all you'll have to do is tweak them.

Applying It To The Body Of Your Sales Copy

Applying this technique torepparttar 108137 body of your sales copy is very simple, but first you will need to have a dependable tracking system. If you do not have a dependable tracking system, then I recommend that you use Adtrackz. Once you have a dependable tracking system, then you want to track every link on your sales copy. You want to have your links set up in a numerical order, such as, link 1, link 2, link 3, etc. That way you have your links set up in an organized fashion, making them easier to recognize.

If you don't have this technique set up correctly, it won't do you any good, that's why your links need to be in numerical order. Let me give you an example, let's say that you are receiving clicks on your links inrepparttar 108138 body of your sales copy up to link 4. Then, all you have to do is tweak your sales copy after link 4, because you already know you had your visitor's attention up to link 4. In this case, you know what your weakness is and that is after link 3, because your visitors haven't been clicking on link 4. So, link 4 isrepparttar 108139 best place to start making some improvements and test it again.

5 Insider Secrets to Million Dollar Sales Letters

Written by Terry Dean and Michael Bosse

One ofrepparttar most important skills you could ever learn is how to write million dollar sales letters. The difference between a killer sales letter and a mediocre one is oftenrepparttar 108123 difference between a successful site that earns thousands of dollars weekly and one that can't break even. It doesn't matter if you drive tens of thousands of people to your site every day if you can't convince them to buy from you once they are there. Your site will never be profitable if it isn't full of benefit driven client centered ad copy.

The good news is that anyone can fill their site with good ad copy. If you don't want to write it yourself, you can find numerous good ad writers who are willing to do it for around $1,000 to $15,000 per sales letter. If that cost is too much for you to bear, I have even better news for you. Anyone can learn how to write million dollar ad copy. Don't start letting your mind come up with all ofrepparttar 108124 reasons why that may be true for other people but not for you. Let me rephrase that sentence. YOU can write million dollar ad copy.

The best copywriters inrepparttar 108125 world did not haverepparttar 108126 best writing skills when they started out. Many of them, in fact, don't even have high school diplomas. Just because you have never even written a free report doesn't mean you can't write a killer sales letter. As a matter of fact, I am going to give yourepparttar 108127 best insider secrets available inrepparttar 108128 world to help you writerepparttar 108129 best ad copy you possibly could. There are thousands of resources online that will teach you how to write better ads. Below are just a few ofrepparttar 108130 books or manuals that will help you learn how to write good ad copy:

"Advertising Magic by Brian Keith Voiles "Maximum Profit Copywriting Clinic by Bob Serling "Magic Words that Bring You Riches by Ted Nicholas "Cash Copy by Jeffrey Lant

These types of books and manuals will teach yourepparttar 108131 in's and out's ofrepparttar 108132 inner workings of good ad copy. They will teach yourepparttar 108133 important pieces you need such as creating great headlines, listing benefits, finding testimonials, and using a P.S. Any of these courses will improve your sales letter writing ability.

What I want to give you today through this article is a turn-key plan that you can use for FREE to start writing killer ads. Follow my simple 5 step system below and you will start writing killer sales letters withinrepparttar 108134 next few months.

I know you may want to have a quicker way of doing things, but anything that is worth doing is worth doing good. Going to college and gettingrepparttar 108135 skills it takes to do a job takes a minimum of 2 to 4 years and often quite a bit longer. If you follow my techniques below, you will become a killer sales letter writer within 2 to 6 months and haverepparttar 108136 skills to be an entrepreneur forrepparttar 108137 rest of your life.

Don't quit after 6 months though. Keep doing these techniques for years and you will keep those creative juices flowing and building in you forrepparttar 108138 rest of your life.

So, without further ado, here arerepparttar 108139 5 Insider Secrets to Writing Million Dollar Sales Letters.

1. Spend one to two hours a day copying by hand some ofrepparttar 108140 greatest sales letters of all time.

The easiest way I could ever tell you to become a good ad writer guaranteed is to copy and study good ads until they become a part of you. Study each paragraph. Look and contemplate why they said this or that.

Figure out what they were trying to do in each paragraph. Go out and pick up some ofrepparttar 108141 sales letters byrepparttar 108142 best ad writers of all time, such as Ted Nicholas, Gary Halbert, Jay Abraham, Brian Keith Voiles, and others. You could also go aroundrepparttar 108143 Internet and print outrepparttar 108144 ads for top selling products and services you know of online.

Then, pick out an ad that you admire greatly that you know produces tons of sales for it's owner. Start copying it by hand. Writerepparttar 108145 entire sales letter out in your own hand writing. Write it out 5 to 30 times overrepparttar 108146 next week or month.

I told you this would take some time, but it will be worth it. Once you have written this sales letter over and over again, you will begin to almost memorizerepparttar 108147 wayrepparttar 108148 writer worded different things. Next time you sit down to write a letter, their wording and even part ofrepparttar 108149 mentality that they sat down to write with will have become a part of you.

After you have copiedrepparttar 108150 first sales letter so many times that you are actually sick ofrepparttar 108151 thing, it is time to go ontorepparttar 108152 next letter. Pick out another sales letter you admire and copy it by hand. Copy it 5 to 30 times until you begin to know it by heart as well.

Keep doing this with more and more ofrepparttar 108153 winning sales letters and you will find some interesting things happening when you go to write a sales letter. You will sit down and some of their phrasing and ways of doing things will come to your mind. Once you have copied dozens of these sales letters you will find that it is becoming much easier to just sit down and begin flowing right into a million dollar sales piece.

By doing your assigned homework you will begin to learn how to writerepparttar 108154 headlines, benefits, andrepparttar 108155 P.S. You will actually start doingrepparttar 108156 things that Ad Writing courses teach you how to do naturally. As you continue doing this forrepparttar 108157 next year you will find yourself getting better and better at writing ads every single month. By following this one technique, anyone reading this report can make a decision to start writing better ads next week.

Even if you are only writing ads for your own business, doesn't it stand to reason that you owe it to yourself to writerepparttar 108158 most profitable ads possible. Isn't it worthrepparttar 108159 time you have to dedicate to it?

2. Create a Swipe File.

You should also collect all ofrepparttar 108160 good sales letters you find and create a notebook out of them. Then, when you are sitting down to write a sales letter, you can thumb through your notebook of sales letters to generate ideas for your project.

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